CRM Manager

Expedia, Inc.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global travel company in Greater London is looking for a Marketing Manager to develop CRM strategies that enhance customer engagement and drive bookings. This role focuses on managing a significant marketing budget, overseeing multi-channel campaigns, and leveraging data analytics to optimize performance. The ideal candidate has over five years of experience in marketing, strong analytical skills, and a Bachelor's degree in a related field. Join a dynamic team and help shape the future of travel.

Benefits

Full benefits package

Exciting travel perks

Generous time-off

Parental leave

Career development resources

Qualifications

• 5+ years of experience in marketing or e-commerce.
• Strong stakeholder management skills.
• Demonstrable attention to detail in complex projects.
• Excellent analytical skills for data-driven marketing.
• Strong business and commercial acumen.
• Clear communication of complex concepts.
• Bachelor's degree in a relevant field is required.
• Proficient in MS Office and familiar with relevant tools.

Responsibilities

• Develop and implement CRM strategies to drive bookings.
• Manage a multi-million-dollar marketing budget.
• Create multi-channel CRM journeys targeting audiences.
• Drive data-led enhancements for marketing campaigns.
• Oversee development of lifecycle incentive campaigns.
• Ensure seamless experiences across marketing channels.
• Communicate campaign performance and optimize plans.

Skills

Stakeholder management

Analytical skills

Attention to detail

Business acumen

Communication skills

Education

Bachelor's degree in Marketing, Business, or Economics

Tools

Jira

Tableau

Salesforce Marketing Cloud

MS Office

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

What you’ll do:

• Develop and implement loyalty and lifecycle CRM strategies designed to capture share of wallet and drive first bookings and repeat from new members across Expedia, Hotels.com and VRBO
• Manage a multi-million-dollar budget, owning annual, quarterly, and campaign-level planning, forecasting, and business casing to deliver against commercial objectives and brand targets.
• Develop targeted, multi-channel CRM journeys to drive first booking behaviour and repeat, tailoring the content and levers to the audience
• Identify data driven opportunities to enhance lifecycle incentive campaigns through testing, analysis, research and modelling, across levers such as audience targeting, incentive value, incentive timing, content, etc.
• Manage the end-to-end development of lifecyle incentive campaigns, in close collaboration with cross-functional teams, including Creative, Production, Capabilities, Finance and Analytics
• Ensure seamless E2E traveler experience for each campaig across email, push and in-product placements, through briefing and sign-off
• Manage and communicate campaign performance across the organization, using test results and ongoing performance to optimize plans and ensure delivery against targets

Who you are:

• At least 5 years’ experience in a marketing or commercial role, preferably in the e-commerce and/or online marketing space, and/or with exposure to lifecycle, incentives and promotions
• Strong stakeholder management skills with the ability to influence stakeholders and drive delivery through a cross functional team
• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
• Excellent analytical skills, with a proven ability to drive to marketing objectives through data and structured test and learn
• Strong business and commercial acumen, with experience in structuring business cases
• Able to communicate complex concepts and results in a clear way across different levels of the organization
• Bachelor's degree in Marketing, Business, Economics a plus
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.