CRM & Loyalty Lead - Digital CX & Growth

Kentucky Fried Chicken (KFC); Woking; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A leading fast-food restaurant chain is seeking a talented Customer Engagement & Loyalty Lead to drive customer loyalty and engagement strategies across digital channels. The role will focus on maximizing revenue and sustainable growth through innovative customer relationship management practices. Applicants should have over six years of experience in CRM and a proven ability to lead cross-functional teams. This position offers a hybrid working model from Woking and comprehensive benefits including flexible working hours and a strong bonus scheme.

Benefits

Up to 11% company pension contributions

25 days’ holiday plus bank holidays

Private healthcare and mental health coaching

25% off meals

Flexible working hours

Qualifications

• 6+ years of experience in CRM, loyalty, or customer engagement.
• Proven track record in scaling CRM and loyalty programmes.
• Deep understanding of CRM platforms and data architecture.

Responsibilities

• Lead KFC’s customer relationship and loyalty strategy.
• Define end-to-end CRM and digital experience strategy.
• Manage cross-functional team and agency partners.

Skills

CRM experience

Analytical mindset

Customer relationship building

Digital marketing

Leadership abilities

Education

Bachelor's degree in a relevant field

Tools

Braze

Google Analytics

Job description

A leading fast-food restaurant chain is seeking a talented Customer Engagement & Loyalty Lead to drive customer loyalty and engagement strategies across digital channels. The role will focus on maximizing revenue and sustainable growth through innovative customer relationship management practices. Applicants should have over six years of experience in CRM and a proven ability to lead cross-functional teams. This position offers a hybrid working model from Woking and comprehensive benefits including flexible working hours and a strong bonus scheme.