CRM Growth Lead – Salesforce Marketing Cloud Expert

Acast AB; Remote; GBP 50,000 - 70,000; Full time

Job summary

A global podcast platform is seeking a CRM Manager to lead CRM initiatives within the Marketing team. The role focuses on building and optimizing lifecycle programs for both advertisers and creators using Salesforce tools. Ideal candidates have proven experience in CRM strategy, data analysis, and strong communication skills. Join to help enhance the platform's success and foster a diverse, inclusive culture.

Benefits

Diverse environment

Inclusive culture

Qualifications

• Proven experience operating within the Salesforce ecosystem.
• Ability to build automations, journeys, and segmentation rules.
• Strong analytical skills to define KPIs and build dashboards.

Responsibilities

• Design and optimize CRM campaigns in Salesforce Marketing Cloud.
• Develop lifecycle programs focused on onboarding and retention.
• Collaborate with marketing to develop messaging and insights.

Skills

Salesforce Marketing Cloud

Salesforce Data Cloud

Data analysis

Customer lifecycle management

Email deliverability

Strong communication skills

Tools

Salesforce Account Engagement

Apollo

ZoomInfo

Cognism

Job description

A global podcast platform is seeking a CRM Manager to lead CRM initiatives within the Marketing team. The role focuses on building and optimizing lifecycle programs for both advertisers and creators using Salesforce tools. Ideal candidates have proven experience in CRM strategy, data analysis, and strong communication skills. Join to help enhance the platform's success and foster a diverse, inclusive culture.