CRM Executive

Inside Ideas Group Ltd; City of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing solutions firm is seeking a CRM Executive in London to streamline their marketing automation efforts. This role focuses on designing and executing campaigns on Salesforce Marketing Cloud. The ideal candidate should have over 3 years of marketing automation experience and strong analytical skills. This position offers flexible remote work options.

Qualifications

• Minimum 3 years of experience in marketing automation.
• Proven experience working with Salesforce Marketing Cloud.
• Strong analytical skills and data-driven decision making.
• Excellent communication and project management skills.

Responsibilities

• Design, develop, and execute multi-channel marketing automation campaigns.
• Analyze campaign performance data to optimize future campaigns.
• Provide training and support to internal stakeholders on automation tools.

Skills

Marketing automation

Salesforce Marketing Cloud

Email marketing

Data analysis

Project management

Lead nurturing

HTML

CSS

JavaScript

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Marketo

Knak

WhatsApp campaign tools

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting, delivering tailored solutions that resonate deeply with audiences.

As part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making.

Role: CRM Executive (7 Month‑FTC)

Location: London, England, United Kingdom (Remote but must be UK based)

About the Role
We are seeking a highly skilled and experienced CRM Executive (Marketing Automation Specialist) to join our team. The ideal candidate will have a strong background in marketing automation, hands‑on experience setting up campaigns, and a proven track record in driving business growth through automated strategies on Salesforce Marketing Cloud.

What You Will Be Doing:

• Design, develop, and execute multi‑channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder, and other automation tools.
• Create and manage email marketing assets for sync to SFMC.
• Collaborate with cross‑functional teams to align automation strategies with business objectives.
• Analyze campaign performance data to optimise future campaigns and improve ROI.
• Provide training and support to internal stakeholders on automation tools and processes.
• Troubleshoot technical issues related to automation platforms and integrations on Salesforce Marketing Cloud.
• Document automation processes and procedures on Salesforce Marketing Cloud.
• Stay up‑to‑date with the latest automation trends and best practices.

What You Need To Be Great In This Role:

• Minimum 3 years of experience in marketing automation, with hands‑on campaign setup.
• Proven experience working with Salesforce Marketing Cloud.
• Strong understanding of automation principles, including lead scoring, segmentation, and personalization.
• Experience with email marketing, lead nurturing, and demand generation.
• Strong analytical skills and data‑driven decision making.
• Excellent communication and project management skills.
• Bachelor’s degree in Marketing or related field.
• Experience with other platforms such as Marketo, Knak, and WhatsApp campaign tools like Jumper.
• Knowledge of HTML, CSS, JavaScript.
• Experience with A/B testing and experimentation.
• Salesforce Certified Marketing Cloud Specialist certification (or similar).

Our Values Shape Everything We Do:

• Ambitious – to succeed.
• Imaginative – to push boundaries.
• Inspirational – to do groundbreaking work.
• Always learning and listening – to understand.
• Results‑focused – to exceed expectations.
• Pro‑inclusive and anti‑racist across our community, clients, and creations.

EQUAL OPPORTUNITY EMPLOYER
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or other protected characteristics.

Sector Information
Seniority level: Mid‑Senior level.
Employment type: Full‑time.
Job function: Business Development and Sales.