CRM Communications Analyst

Applied Intuition Inc.; Cardiff; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fintech company in Cardiff is seeking a CRM Communications Officer/Analyst. This hybrid role involves crafting marketing campaigns using data-driven marketing strategies via Customer.io. The ideal candidate will have 1–2 years of experience in email marketing or related areas and a keen analytical mindset. Responsibilities include managing communication workflows, analyzing campaign performance, and collaborating across departments. This position offers competitive salary and various employee benefits.

Benefits

Private Healthcare

Worldwide Travel Insurance

Dental Cover

Annual Learning Budget

28 days Holiday

Cycle to Work Scheme

Dog Friendly Offices

Free Drinks and Snacks

Qualifications

• 1–2 years of commercial experience in email marketing, CRM, or a related role.
• A data-driven mindset to understand performance and customer behaviour.
• Experience in analyzing campaign performance or strong willingness to learn.

Responsibilities

• Build and deploy email marketing campaigns using Customer.io.
• Draft, edit, and proofread a variety of communication materials.
• Analyze customer data to refine audience segments for campaigns.
• Monitor campaign performance and prepare reports on key metrics.
• Support A/B testing for improved campaign effectiveness.

Skills

Email marketing

Data analysis

Communication

Copy editing

Tools

Customer.io

Excel

SQL

BI tools

Job description

We’re Capital on Tap 👋💳 Capital on Tap was founded with the mission to help small business owners and make their lives easier. Today, we provide an all‑one business credit card & spend management platform that helps business owners save time and money. Capital on Tap proudly serves over 200,000 businesses across the world and our goal is to help 1 million small businesses by 2030.

Why Join Us? We empower you to be innovative and solve complex problems. Take ownership, make an impact, and thrive in our scaling and agile environment.

Hybrid role based 3 days a week in our Cardiff office.

The Role

We are looking for a data-driven CRM Communications Officer/ Analyst to join our team. This is a hybrid role that blends creative storytelling with data‑driven marketing. You will not only craft compelling messages but also ensure they reach the right customer at the right time through sophisticated targeting.

Working closely with our Growth Associate and Marketing Manager, you’ll dive deep into our customer data to understand behaviour and identify key segments for targeted campaigns. A major part of your role will be to master our CRM platform, Customer.io, using it to build, test, and deploy communications across email, SMS, and other channels.

Reporting to our Marketing & Communications Senior Manager, you’ll gain invaluable experience at the intersection of marketing, data, and technology in a fast‑paced FinTech environment. This is a brilliant opportunity for a strong communicator who is eager to develop in‑demand technical marketing skills and see the direct impact of their work on hundreds of thousands of customers.

What you’ll be doing

• Build, test, and deploy largely email marketing campaigns and automated workflows using our CRM platform, Customer.io.
• Draft, edit, and proofread a wide range of communications, ensuring a high standard of quality.
• Analyse and use customer data to build and refine audience segments for targeted campaigns.
• Monitor campaign performance and assist in preparing reports on key metrics.
• Support A/B testing of subject lines, copy, and calls‑to‑action to improve effectiveness.
• Collaborate with Product, Operations, and Credit teams to gather information for customer updates.
• Maintain a content calendar for customer communications to ensure a coordinated approach.

What we are looking for

• Around 1–2 years of commercial experience in email marketing, CRM, growth, or a related role.
• A data‑driven mindset i.e. enjoys working with data to understand performance and customer behaviour.
• Experience analysing data or campaign performance (e.g. Excel, SQL, BI tools, CRM reporting), or a strong desire to build these skills.
• Excellent verbal and written communication skills, including copy editing and proofreading.
• Experience with any CRM or email marketing platform is a big plus (e.g. Customer.io, Braze, Hubspot), but a proactive willingness to learn is essential.

What you get in return

• ✨The opportunity to deliver high‑impact projects that will have immediate and noticeable impact on our business
• 📈A competitive salary and meaningful career progression 🏥 Private Healthcare, Worldwide Travel Insurance and Dental Cover through Vitality
• 🎁Anniversary Rewards (£250, £500, £750, 4 week Fully Paid Sabbatical)
• 👛Salary Sacrifice Pension Scheme up to 7% match
• 🏖️28 days Holiday (Plus Bank Holidays)
• 📖Annual Learning Budget
• 👪Enhanced Parental Leave
• 🚲Cycle to Work Scheme
• 🚂Season Ticket Loan
• 💬6 Free Therapy Sessions Each Year
• 🐶Dog Friendly Offices
• 🍫Free Drinks and Snacks In Our Offices

Interview Process

• 30m initial interview with Talent Partner
• 45m interview with Marketing & Communications Senior Manager – technical questions and CV walk‑through
• Take Home Task, followed by 1 hour final stage interview with Marketing & Communications Senior Manager and CCO

Excited to work here? If you’d like to progress your career within our fast growing, profitable fintech then click apply and we will aim to get back to you within 3 working days (during busy periods this could take up to 5 working days.)