Creative Strategist (Paid Media)

Reformed; City of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A fast-growing marketing firm in the United Kingdom is seeking a Creative Strategist to join their team. This role involves creating captivating video content optimized for social media ads, collaborating with content creators, and ensuring high performance through effective creative briefs and feedback. The ideal candidate will have a strong portfolio of work, exceptional creative instincts, and the ability to thrive in a dynamic environment.

Qualifications

• Proven experience creating content for paid advertising, particularly for Instagram & TikTok Ads.
• Strong portfolio of performance-driven video creatives.
• Excellent written and verbal communication skills.

Responsibilities

• Source and collaborate with content creators to produce ad-ready content.
• Write compelling creative briefs for content creators.
• Review video edits and provide constructive feedback.

Skills

Content creation for paid advertising

Video storytelling

Understanding performance metrics

Project management under deadlines

Written and verbal communication

Job description

Overview

We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.

Key Responsibilities

• Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals
• Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors
• Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics
• Deliver a steady pipeline of short-form video assets optimised for Instagram and other social ad platforms, refreshed weekly
• Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results

Requirements

• Proven experience creating content for paid advertising, particularly for Instagram & TikTok Ads (Meta platform)
• A strong portfolio or examples of performance-driven video creatives
• Exceptional creative instincts and a knack for storytelling in under 30 seconds
• Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results
• Ability to juggle multiple projects and meet tight weekly deadlines
• Excellent written and verbal communication skills
• A strong motivation to join the fastest growing DTC brand in the United Kingdom and willingness to take the ownership & responsibility to lead the Creative Strategy department.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Food and Beverage Services