Conversion Rate Optimizer - Digital Health Platform

The Boots Company PLC; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading healthcare service provider in the UK is seeking a Customer Journey Optimisation Specialist to enhance its online experience. This role focuses on running A/B tests, collaborating with cross-functional teams, and driving data-informed improvements. Ideal candidates will have proven experience in digital testing, strong collaboration skills, and the ability to communicate insights effectively. The position offers a rewarding opportunity to make a significant difference in digital healthcare.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Free, 24/7 counselling and support

Qualifications

• Proven experience running A/B and multivariate experiments in a commercial digital product.
• Strong collaboration skills with engineers, designers, and copywriters.
• Confident in analysing test data and interpreting key metrics.
• Familiarity with front-end technologies and ability to build simple test variants.
• Strong hypothesis-driven problem-solving skills.
• Curiosity and a user-centred mindset with exposure to user research methods.

Responsibilities

• Lead planning, execution and analysis of A/B and multivariate tests.
• Collaborate to create impactful, user-centred test variations.
• Ensure accurate data tracking and collection.
• Identify and prioritize high-value testing opportunities.
• Build or adapt front-end tests using simple HTML/CSS/JS.
• Communicate evidence-based insights and recommendations.

Skills

A/B testing experience

Collaboration skills

Data analysis

Front-end technologies (HTML, CSS, JavaScript)

Problem-solving skills

User-centered mindset

Tools

AB Tasty

Optimizely

Looker

Job description

A leading healthcare service provider in the UK is seeking a Customer Journey Optimisation Specialist to enhance its online experience. This role focuses on running A/B tests, collaborating with cross-functional teams, and driving data-informed improvements. Ideal candidates will have proven experience in digital testing, strong collaboration skills, and the ability to communicate insights effectively. The position offers a rewarding opportunity to make a significant difference in digital healthcare.