Content Marketing Manager

RM plc; Abingdon; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading educational technology company in Abingdon seeks a Content Manager to create and optimize digital content. The role includes developing content strategies, overseeing creation and performance monitoring, ensuring brand consistency, and managing SEO practices. Candidates should possess strong writing and editing skills, expertise in SEO, familiarity with content management systems, and be adaptable. A competitive salary, hybrid working options, and various benefits are offered. This position demands a commitment to enhancing educational outcomes worldwide.

Benefits

Private medical healthcare

Life assurance

Higher contribution levels for pension plan

Performance-related bonus

Voluntary benefits like additional annual leave

Qualifications

• Proficiency in SEO and analytics tools required.
• Ability to develop content strategy and performance analysis.
• Experience managing diverse content types (text, images, video).

Responsibilities

• Develop content strategy aligning with marketing goals.
• Manage content creation ensuring quality and brand voice.
• Implement SEO best practices and track performance.

Skills

Strong writing, editing, and communication skills

Expertise in SEO

Familiarity with content management systems

Adaptability

Leadership and project management

Tools

HubSpot

Job description

Overview

Would you like to help enrich the lives of learners around the world?

At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 20 million students and improving educational outcomes worldwide.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, governments, and professional organisations globally to make learning more accessible, more engaging, and more impactful.

RM operates through three divisions: Assessment (digital assessment and marking solutions), Technology (managed services, hardware, and software for schools), and TTS (educational resources).

Within the assessment market we are experts in providing solutions for online exam testing and marking and the management and analysis of educational data. We work with government ministries, exam boards and professional awarding bodies for high stakes assessment such as GCSEs, ALevels, and professional qualifications. Each year, our software is used globally to conduct hundreds of thousands of on-screen tests and to mark millions of paper‑based scripts. For over a decade we have been partnering with the world’s leading awarding bodies to deliver intuitive, secure, and reliable e‑marking solutions.

Visit our website to find out more: www.rm.com/assessment

We are looking for a Content Manager to plan, create, optimise, and manage digital content (blogs, white papers, research, web pages and video) to meet business goals, drive engagement, and ensure brand consistency.

Key duties involve content strategy, SEO, content calendar ownership and performance analysis, ensuring all content aligns with brand voice and audience needs.

We encourage early applications as the vacancy may close once the position has been filled or final interviews have been arranged.

Responsibilities

Key Responsibilities

• Strategy & Planning: Develop content strategy, set calendars, identify content gaps, and align with marketing goals.
• Content Creation & Oversight: Manage creation of diverse content (text, images, video) and ensure quality, brand voice, and SEO optimisation.
• SEO & Optimisation: Implement SEO best practices, research keywords, and optimise content for search engines.
• Performance Monitoring: Track KPIs, analyse web traffic, and use data to improve content performance.
• Stakeholder Management: Work with teams across the business to generate content, working with external agencies and customers.
• Platform Management: Oversee content on the RM.com website, intranet, social media, and other digital channels.

Experience

Essential Skills

• Strong writing, editing, and communication skills.
• Expertise in SEO and analytics tools.
• Familiarity with content management systems, ideally HubSpot.
• Adaptability and creativity.
• Leadership and project management.

What's in it for you?

At RM we have My Work Blend @RM which provides office‑based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

RM is committed to safeguarding and promoting the welfare of children and expects all permanent and temporary staff to share this commitment. This role is exempt from the Rehabilitation of Offenders Act 1974 and all successful candidates will be subject to Disclosure and Barring Service (DBS) checks along with other relevant employment checks.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance‑related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work, we also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at [e-mail].

Unfortunately, we are unable to offer visa sponsorship for this role.