Content Marketing Executive - Storyteller for Care Homes

Boutique Care Homes; Romford; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A family-run care provider in the UK is looking for a Content Marketing Executive to enhance their brand presence. This hybrid role involves crafting compelling narratives that connect with residents and families. Responsibilities include copywriting, social media management, and community engagement. The ideal candidate is a confident storyteller with experience in marketing and strong organizational skills. A passion for holistic wellbeing and understanding of the care sector is essential.

Qualifications

• Strong portfolio in copywriting and content creation.
• Hands-on experience with email marketing platforms.
• Familiarity with care sector platforms like carehome.co.uk.

Responsibilities

• Craft on-brand copy for various formats including blog posts and press releases.
• Lead enterprise social media campaigns with authentic content.
• Create visual assets for digital and print marketing.

Skills

Exceptional writing and storytelling skills

Proven ability to write with empathy

Experience using Canva

Knowledge of AI tools for marketing

Excellent attention to detail

Strong organizational skills

Confident communicator

Understanding of the care-seeking journey

SEO best practices knowledge

Experience with video content creation

Tools

ChatGPT

Canva

Mailchimp

WordPress

Meta Business Suite

Job description

A family-run care provider in the UK is looking for a Content Marketing Executive to enhance their brand presence. This hybrid role involves crafting compelling narratives that connect with residents and families. Responsibilities include copywriting, social media management, and community engagement. The ideal candidate is a confident storyteller with experience in marketing and strong organizational skills. A passion for holistic wellbeing and understanding of the care sector is essential.