Communications Executive

British Holiday & Home Parks Association Ltd; United Kingdom; Hybrid; GBP 25,000 - 35,000; Part time

Job summary

A leading industry association in the UK is seeking a creative Communications Executive to enhance its digital marketing strategy. The role involves content creation for social media, management of email campaigns, and website updates. Ideal candidates will have proficiency in digital communications, be familiar with content management systems, and possess strong communication skills. Benefits include private medical insurance and 25 days of annual leave. Apply by January 23, 2026.

Benefits

25 days annual leave

BUPA private medical insurance

Medicash

Qualifications

• Proficiency in communications, focusing on digital marketing and social media.
• Familiar with content management systems (CMS).
• Strong written and verbal communication skills with keen attention to detail.
• Experience with CRM systems and email marketing tools.
• Basic understanding of Google Analytics and SEO principles.

Responsibilities

• Content creation and management for various social media platforms.
• Support email marketing campaigns, ensuring engaging content.
• Manage website updates following SEO best practices.
• Field member enquiries and develop integrated communication strategies.

Skills

Proficiency in communications

Digital marketing expertise

Strong written and verbal communication skills

Familiarity with CMS

Proficient in Microsoft Office

Experience with CRM systems

Knowledge of email marketing tools

Basic understanding of Google Analytics

Job description

Term: Part time, permanent (28 hours over four or five days a week)

Location: Gloucester on Wednesdays, with some hybrid working on other days

About us

The British Holiday & Home Parks Association (BH&HPA) is the leading body representing the owners and managers of holiday and residential park businesses in the UK.

As the voice of the UK's parks industry, BH&HPA champions members' interests to policy makers in Westminster, Holyrood, the Welsh Assembly and Stormont, as well as across local and combined authorities.

BH&HPA membership is diverse, and includes corporate groups, family businesses, and sole traders. From consumer and environmental protections to caravan-specific legislation and licensing that differs across the four nations of the UK, the Association's advice and guidance role is of fundamental importance to our members.

The Association has a strong sense of history and community. Its central office team is passionate about representing, supporting, and campaigning on behalf of members. Supported by a team of expert advisers, services to members include a trade Journal, telephone helpline and the publication of model terms and conditions, as well as producing and supporting webinars, local Branch meetings and conferences.

From January 2026, the BH&HPA becomes HARPA, which stands for the Holiday and Residential Parks Association. We’re going forward together as a more modern, responsive and accessible organisation.

HARPA Mission

To be the leading voice for UK parks, supporting the industry to succeed through specialist advice, raising standards and effective advocacy.

HARPA Values

Care passionately | Strive for better | Be collaborative | Act responsibly.

The role

We are looking for a creative, proactive individual with a flair for social media, who is motivated to continuously improve the way we connect our services with our members.

The role of the Communications Executive is to support the BH&HPA to drive and expand our digital marketing and communications strategy to support business goals.

The Communications Executive will help strengthen the Association’s brand presence and engagement with key stakeholders including members, external partners, and the wider industry.

Key responsibilities

1. Content creation and social media management

   • Publish engaging content for social media channels, including LinkedIn, Instagram, Facebook, X and YouTube, to align with communication goals and enhance audience reach.
   • Create suitable images and videos for use on social media.
   • Extract regular analysis of engagement metrics and social media trends for monthly and quarterly reports.
   • Build engagement with members and stakeholders through BH&HPA social media accounts.
   • Monitor channels and report back to the comms team on issues or successes.

2. Email campaigns and newsletters

   • Support the creation and management of email marketing campaigns, including newsletters and special bulletins.
   • Ensure that emails look engaging for members and stakeholders, using insights to optimise future campaigns.
   • Provide monthly reports on email campaign engagement.

3. Website

   • Assist in managing website updates ensuring the content aligns with SEO best practice and the house style guide.
   • Assist in publishing Journal and other articles to the members’ website.

4. Collaboration and member support

   • To field regular member enquiries through the membership telephone advice line as part of a weekly rota
   • Work closely with colleagues and stakeholders to help develop integrated communication strategies.

Essential skills

• Proficiency in communications, with a focus on digital marketing and social media.
• Familiar with content management systems (CMS).
• Strong written and verbal communication skills with a keen eye for detail.
• Proficient in Microsoft Office suite (Word, Excel, PowerPoint).
• Experience with CRM systems (e.g., Microsoft Dynamics).
• Knowledge of email marketing tools such as MailChimp and design platforms (e.g., Canva).
• Basic understanding of Google Analytics and SEO principles.

Benefits include 25 days annual leave, BUPA private medical insurance, and Medicash.

To apply

Please send your CV and a covering letter [e-mail], outlining why you want to work for us.

Application deadline: 12pm, Friday 23 January 2026.