Commercial Brand Strategist Diaceutics Edinburgh Hybrid...

Huntsrecruitment; City of Edinburgh; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading pharmaceutical company is seeking a Commercial Brand Strategist to develop and execute brand strategy. The ideal candidate has over 10 years of marketing experience, especially in healthcare, and will work in a hybrid model. Responsibilities include managing brand campaigns and collaborating with various teams. The position offers competitive salary, hybrid remote work, and various employee benefits.

Benefits

Annual leave

Company pension

Life insurance

Referral programme

Sick pay

Competitive salary

Attractive bonus scheme

Training and development opportunities

Flexible working options

Health and wellbeing activities

Qualifications

• 10 years of professional marketing experience including 5 years in healthcare.
• Experience building brand strategy and leading high-performing teams.
• Proven experience in market planning and digital marketing.

Responsibilities

• Develop brand campaigns aligned to business units.
• Curate an integrated marketing plan to drive engagement.
• Collaborate across marketing team and manage projects.

Skills

Analytical thinking

Commercial acumen

Creative genius

People skills

Project management

Education

Bachelor’s Degree in marketing, science or a commercial field

Master’s Degree preferred

Job description

Benefits

• Annual leave
• Company pension
• Life insurance
• Referral programme
• Sick pay

Candidate Information Pack (please read before applying)

This is a hybrid role for Northern Ireland employees (2-3 days per week in the office) and fully remote for elsewhere in the UK.

A waiting list may be compiled for similar future positions that may arise within the next 12 months. Connect with us to be notified of any future positions in the department you are interested in.

Background

At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end-to-end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®.

DXRX is the world’s first diagnostic commercialization platform for precision medicine, integrating multiple pipelines of real-world diagnostic testing data from a global network of laboratories.

Position Summary

This position requires an exceptional individual who effortlessly blends analytical thinking, commercial acumen, life science and creative genius.

The Commercial Brand Strategist will work with the VP of Marketing and other key stakeholders across the business to define, execute and continuously shape brand strategy and positioning for the group. The role holder will conduct thorough market research, infer market demands, unravel complex insights, business needs and challenges, and develop a methodology that translates insights into campaign plans to build brand equity, market awareness and customer demand.

Responsibilities include developing brand campaigns aligned to Data and Engagement, Scientific and Advisory Service teams; building product understanding and uptake across the industry; creating innovative marketing angles to connect client and prospect needs with products and services; collaborating with marketing colleagues, SMEs, sales and stakeholder groups; and utilizing the full omnichannel marketing mix, including market research, data strategy, digital planning, events, content, media partners and compelling positioning.

Duties and Responsibilities

Strategy

• Work with the VP of Marketing to develop a 12‑24‑36 month planning cycle, including brand building strategies to present Diaceutics’ differentiated position.
• Curate an “always on” integrated marketing plan aligned to the Insight & Engagement Solutions and Scientific & Advisory Services business units to drive market awareness and engagement.
• Maintain an up‑to‑date understanding of our data and engagement offering, DXRX platform and Scientific and Advisory Services, as well as customer strategies and challenges.
• Work with marketing peers to develop and maintain the brand architecture, corporate and service positioning/messaging structure across Diaceutics, including governance of brand guidelines, TOV and creative platform.
• Establish innovative brand marketing angles to connect Diaceutics solutions to the mass market opportunity.
• Develop a “pull strategy”, creating campaign ideas that move beyond product features and focus on applied expertise and proof of impact, including use cases, case studies, testimonials, policy alignment, research papers, and more.

Marketing Communications and Omni Channel Management

• Develop relationships with preferred partners such as influencers, trade media and industry associations.
• Create effective content aligned to strategies and plans, in conjunction with in‑house and external agency support.
• Oversee and implement planning and evaluation of all marcomms, including a marketing content calendar covering all collateral for all channels and production management.
• Support planning, implementation, and evaluation of Diaceutics’ attendance and speaking opportunities at external and owned events such as conferences, masterclasses and technical presentations.
• Work with the VP of Marketing and peers to establish a channel development programme, including agency identification, content partners, digital and tech stack development, lead management and nurturing plans, events strategy, evaluation and ROI modelling.

Customer Relationship Management

Oversee management of accurate databases for customers and prospects, using company systems.

Develop and use up‑to‑date databases to build relationships with existing and prospective customers, achieving annual targets and targeting key decision makers across our product areas.

Evaluation

Prepare and deliver reports outlining progress against marketing and corporate KPIs.

Adapt plans based on market, company, customer insights and evaluation.

Leadership

Collaborate across the wider marketing team, supervise day‑to‑day activities, and create personal development and mentoring plans.

Key Attributes Required

People Skills

Capability to work across multifunctional teams, drive growth, and contribute to strategic initiatives. Line‑manage performance of other people’s work through projects, including effective delegation.

Customer Service / External Impact

Strong awareness of customer relationship considerations, represent Diaceutics Brand effectively, and manage communication with external stakeholders and suppliers, often handling sensitive and confidential data.

Decision‑Making

Set an example, progress methodologies and campaigns, maintain consistency, insist on high quality standards, take ownership and show initiative while working within a focused team.

Initiative and Independence

Goal‑orientated, resilient, with a determined personality. Lead simultaneous brand campaigns and initiatives, manage internal and external scheduling, project management, and planning for launches and communications.

Knowledge and Specialist Skills

Education

Bachelor’s Degree in marketing, science or a commercial field (Master’s Degree preferred).

Experience

• 10 years’ professional marketing experience, including a minimum of 5 years in healthcare, medical device, diagnostic or applicable pharma consulting.
• Minimum of 7 years’ experience building brand and brand strategy from initiation to launch within a B2B life‑science organization.
• Minimum of 5 years’ leadership experience of a high‑performing team.
• Significant demonstrable experience of market planning and GTM process, including market research, digital marketing, content strategies and traditional tactics.
• Proven experience in budget management, cost projecting and expenditure review.
• Proven track record in meeting targets and activating teams to realize strategic goals.

Life at Diaceutics

We are a multi‑cultural, diverse team spanning 15 countries worldwide. All of our employees work remotely or in a hybrid model and collaborate globally.

We live by our values, The Diaceutics EFFECT: Empowered to explore new ideas and paths, develop new solutions, apply foresight, innovate, and lead in precision medicine. Fun, empathy, communication, and trust guide our community.

We hire smart, fun people who care about our mission and each other. Some highlights: competitive salary and attractive bonus scheme, training and development opportunities, remote/virtual working, flexible working incl. Flex Day Programme, share incentive plan, increased annual leave with tenure, pension, healthcare, vision and dental, life insurance, group income protection, enhanced maternity and sick pay, robust performance management, generous staff referral scheme, and a positive working culture with health and wellbeing activities and annual company get‑together.

We are an equal opportunities employer and welcome applications from all suitably qualified persons.

Department

Innovation Division, Sales & Marketing Department – Marketing

Locations

Edinburgh, Belfast, Northern Ireland, London, Cardiff, Dundalk

Remote status

Hybrid Remote

Employment type

Full‑time

About Diaceutics

At Diaceutics we believe that every patient should have access to the right treatment at the right time. We provide the world’s leading pharmaceutical companies with an end‑to‑end solution for the launch of precision medicine diagnostics enabled by DXRX – The Diagnostic Network®.