C4 Streaming Digital Marketing Apprentice

Channel 4 Corporation; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading broadcasting organization is offering a Digital Marketing Apprenticeship in London. This full-time role includes a 60/40 office/home split and aims to equip candidates aged 18+ with digital marketing skills over 18 months. Responsibilities include supporting digital campaigns and analyzing performance, ideal for those passionate about media and communications. The annual salary starts at £26,742 and offers various employee benefits including private medical insurance and pension contributions.

Benefits

Private medical insurance

Free Virtual GP access

Discounted gym memberships

Pension

Life Assurance

Qualifications

• Understanding of digital marketing and subscription business models.
• Basic knowledge of HTML and web technologies.

Responsibilities

• Support delivery of digital marketing campaigns.
• Assist with Product Marketing campaigns including PPC and SEO.
• Create analytics reports to assess campaign performance.
• Collaborate on user surveys to improve services.

Skills

Verbal and written communication skills

Attention to detail

Organisation and prioritisation

Understanding of Channel 4's remit

Computing skills and basic web technologies

Visual and creative flair

Interest in subscription businesses

Education

Maths & English GCSE Grade C (4) or above

Job description

Overview

Job title: C4 Streaming Digital Marketing Apprentice. Reports to Growth Operations Manager. Department: Product. Location: London. Number of roles: 1. Start date: September 2026.

THE C4 APPRENTICESHIP PROGRAMME

If you are looking for an opportunity to gain work experience and a qualification, then an apprenticeship at Channel 4 might be for you. Our Apprenticeships are full-time, with four days per week spent working in a Channel 4 department and one day per week completing the formal learning parts of the apprenticeship. You’ll spend 60% of your working week in your office base and 40% working from home. The formal training will include workshops, tutorials, webinars, coaching and, in some cases, residential boot camps. The qualification being offered is described below.

If you’d like tips on writing your application before you apply, please watch our YouTube video, How to Write an Outstanding Application.

The programme aims to offer opportunities to those currently underrepresented in the TV industry, so we are particularly keen to hear from Deaf and/or disabled people, ethnically diverse people and people from lower socio-economic groups.

Eligibility

• You must be 18 years old or over at the time the scheme starts to apply. There is no upper age limit.
• You’ll need to have a Grade C (4) or above in Maths & English GCSE.
• You can’t have already completed the qualification being offered or similar at the same or higher level.
• Our apprenticeships are aimed at school leavers and people who do not have a degree. If you have a degree, please visit the Channel 4 Jobs website.

Channel 4 Behaviours

At Channel 4, we have four core behaviours that underpin everything we do. These are Include, Innovate, Grow and Get it done. They will be assessed throughout the recruitment process.

• Include We’re Altogether Different so let’s give each other a bear hug, team up and trust each other to collaborate arm-in-arm. Don’t just listen: listen to understand.
• Innovate Don’t just rinse and repeat. Challenge, embrace change, experiment and take smart risks.
• Grow Question everything, be generous with your knowledge, and seek feedback. Be clear with your objectives.
• Get it done Be a solution-finder, not a finger-pointer. Prioritise, decide and act – always commercially.

Department Description

Channel 4 Streaming is home to original and exclusive shows, box sets, live and catch-up TV. It is available on 20+ platforms and reaches over 5 million monthly viewers. The Channel 4 Streaming Product department focuses on a seamless and engaging user experience to encourage viewing and retention. This role sits within the Growth Team, responsible for driving increased viewing from our 26m registered users, including delivering digital marketing campaigns to attract new users, retain existing users, and upsell to Channel 4+.

Key Responsibilities

• Support the delivery of digital marketing campaigns that drive acquisition and retention through channels such as email, push notifications and in-app messages.
• Assist with the build, deployment and reporting of Product Marketing campaigns, including PPC, SEO, social and in-stream promos.
• Update existing Product marketing campaigns to keep content, imagery and copy current with the content schedule and business priorities.
• Create and present analytics reports to assess campaign performance and identify opportunities for improvement.
• Collaborate with the research team to run regular user surveys and present results to the team.
• Support the operational running of Channel 4+, including campaign planning, setup, reporting and competitor reviews.
• Produce regular competitor reviews to identify trends in the video on demand marketplace.
• Support the wider Growth Team with ad hoc projects and requests.

Essential Experience & Skills

As part of the application process you’ll be asked to explain how you meet the essential criteria. You can draw from academic, volunteering or part-time work experiences. Examples are provided for guidance, but you should use your own experiences.

• Verbal and written communication skills.
• Attention to detail.
• Organisation and ability to prioritise tasks.
• An understanding of and a passion for Channel 4’s remit.
• Maths & English GCSE Grade C (4) or above.
• Computing skills and basic web technologies, with an interest in HTML.
• Visual and creative flair to assist with copywriting and image selection in Product Marketing campaigns.
• An interest in subscription businesses and how they operate.

Qualification Offered

Multi-Channel Marketer Level 3. Length: 18 months.

Application Formats

We are committed to accessibility. If you’d like to discuss alternative formats or have questions about the process, contact [e-mail]. See the access page and video about adjustments.

Relocation

If relocation is needed, Channel 4 offers support towards moving costs, including deposit and initial accommodation searches.

Compensation

Basic salary per annum starting from £26,742.00.

Additional Information

• Hybrid working: 60/40 office/home split; offices open five days a week.
• Application close date: 02 Jan 2026
• Equal Opportunities statement and Disability Confident, Care Leaver Friendly and Workplace Adjustments information included.

Benefits

• Private medical insurance
• Free Virtual GP access for employees
• Free Female Health hormone test annually
• Free Tastecard membership
• Financial guidance 1-2-1’s each quarter
• Discounted gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Purchase

Note: This description retains the content and intent of the original job description while ensuring accessible, compliant formatting. The original includes several policy statements and disclosures required by Channel 4 and related schemes.