Business Line Manager

Cummins Inc.; Redditch; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive company in Redditch, UK seeks an experienced Business Line Manager to drive product strategy and manage the product lifecycle for peak profitability. Ideal candidates possess a degree in a related field and strong market acumen. Exceptional communication and decision-making skills are essential. This hybrid role offers the chance to collaborate across functions and influence product direction.

Qualifications

• Strong business and market acumen required.
• Proven decision-making and analytical skills needed.
• Excellent communication and collaboration abilities essential.

Responsibilities

• Drive product line strategy aligning market opportunities and customer needs.
• Lead product lifecycle from concept to end-of-life.
• Develop marketing plans for strengthening market presence.

Skills

Market analysis

Product strategy

Cross-functional collaboration

Communication

Decision-making

Education

Bachelor's degree in Marketing, Business, Sales, or Engineering

Job description

DESCRIPTION

We are looking for a talented Business Line Manager to join our team specializing in Product Marketing for the EU Aftermarket Department in Redditch, Worcestershire, United Kingdom

In this role, you will make an impact in the following ways:

• Drive the long-term product line strategy, ensuring alignment between market opportunities, customer needs, and organizational goals.

• Lead the full product lifecycle, from concept and development to launch, growth, and end-of-life to maximize profitability and customer satisfaction.

• Develop and execute marketing plans, including positioning, pricing, and promotion strategies, to strengthen market presence and competitive differentiation.

• Translate complex market and customer insights into actionable business strategies that enhance value creation and growth potential.

• Collaborate cross-functionally with engineering, sales, operations, and legal teams to ensure seamless product introductions and lifecycle transitions.

• Strengthen the brand’s presence through effective communication strategies and by maintaining a consistent, customer-focused message.

• Optimize product performance by continuously monitoring market trends, competitive movements, and internal data to drive timely and informed decisions.

• Mentor and guide Associate Product Managers to foster professional growth, build team capability, and support succession planning.

RESPONSIBILITIES

To be successful in this role you will need the following:

• Strong business and market acumen with the ability to connect strategic objectives to operational execution.

• Proven decision-making and analytical skills to evaluate market data and identify value-driven opportunities.

• Excellent communication and collaboration abilities to influence across functions and global teams.

• A proactive, results-oriented mindset with a focus on driving measurable business impact and customer satisfaction.

QUALIFICATIONS

Education/ Experience:

• Bachelor’s degree (or equivalent) in Marketing, Business, Sales, Engineering, or a related field required.

• Intermediate-level experience in product management, marketing, or related business functions.

• Experience leading or participating in cross-functional project teams.

• Preferred: background in the automotive aftermarket, especially in commercial vehicles or service parts for complex OEM products.

• Familiarity with axle, driveline, steering, or suspension products is advantageous.

Job Marketing

Organization Cummins Inc.

Role Category Hybrid

Job Type Exempt - Experienced

ReqID 2421685

Relocation Package No