Business Development Manager

Netcel Ltd; St Albans; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading digital services provider in St Albans seeks a proactive Business Development Manager to drive business strategy and lead generation efforts. The role emphasizes relationship building within a hybrid working environment and offers personal growth opportunities, flexible hours, and competitive benefits. Ideal candidates will have a proven sales background and strong digital knowledge.

Benefits

25 days holiday plus bank holidays

Enhanced pension

Shopping rewards scheme

Structured onboarding process

Ongoing training and development

Regular social events

Bonuses and rewards

Qualifications

• Proven track record in selling complex, high-value solutions to large organizations.
• Familiarity with long sales cycles and multiple stakeholders.
• Strong knowledge of digital experience technologies.

Responsibilities

• Generate qualified leads and nurture opportunities.
• Collaborate with marketing on lead-generation campaigns.
• Track performance and provide market insights.

Skills

Commercial instinct

Digital knowledge

Relationship building

Self-motivation

Verbal and written communication

Tools

Salesforce

CRM tools

Job description

We’re looking for a proactive and commercially minded Business Development Manager to join our Growth team and support the development and execution of Netcel’s business strategy.

Why Netcel

We are proud of our collaborative, progressive and inclusive culture that nurtures talent and supports personal growth. You will be working with a team of experienced consultants, strategists and technologists, where you will have the opportunity to do some of the most rewarding work of your career.

Our hybrid working model gives you flexibility and encourages a positive work-life balance – you can work remotely, or from our office in St Albans. You will be part of a friendly, open and supportive community where there is something social for everyone to enjoy.

We are a responsible and ethical business with ambitious CSR and ESG targets as well as supporting a variety of charities through fundraising and volunteering. We celebrate equality and diversity and strive to provide an environment where you can thrive and grow.

Your Role

We’re looking for a proactive and commercially minded Business Development Manager to join our Growth team and support the development and execution of Netcel’s business strategy. This is a hands-on role focused on generating qualified leads, nurturing opportunities, and building strong relationships with prospects and partners.

You’ll work closely with our Commercial Director to help shape and grow our sales pipeline, strengthen our market presence, and position Netcel as the go-to Optimizely and Opal AI partner for enterprise organisations.

• Identify and qualify new business opportunities that match our Ideal Client Profile
• Build a strong pipeline through outbound outreach, networking, portals, and inbound leads
• Attend industry events to raise brand awareness and generate interest
• Collaborate with marketing on ABM and targeted lead-generation campaigns
• Develop relationships with strategic partners such as Optimizely and Vercel to create joint opportunities

Prospect Engagement & Lead Qualification

• Act as the first point of contact for new leads
• Qualify prospects based on needs, budget, timeline, and fit
• Proactively build and strengthen relationships with prospects over time
• Meet agreed targets for generating SQLs
• Progress SQLs to the Commercial Director for opportunity development
• Support tender responses and information gathering as needed

Performance Tracking & Market Insights

• Use Salesforce and analytics tools to manage your pipeline and forecast activity
• Keep CRM records up to date to support reporting and data-driven decisions
• Produce weekly and monthly BD reports and KPI dashboards
• Stay informed on industry trends and competitor activity
• Share insights with leadership and marketing teams to refine messaging and identify future growth opportunities

What we are looking for

We’re looking for someone who brings a strong mix of commercial instinct, digital knowledge, and self-motivation to the role. You’ll be confident in building relationships, spotting opportunities, and managing your pipeline with discipline and focus.

You’ll likely have:

• A proven track record in selling complex, high-value solutions to large organisations, within digital, tech, or consultancy services
• Familiarity with long sales cycles and multiple stakeholders in mid-to-senior roles
• Strong knowledge of digital experience technologies and the ability to clearly communicate digital concepts in a way that resonates with prospective clients
• Demonstrable ability to build and sustain meaningful relationships over time
• Experience navigating procurement processes and legal or compliance considerations in enterprise-level deals
• Skills in using CRM tools to track, manage, and prioritise opportunities within high-potential prospects
• An ability to align solutions with client business goals, supported by strong verbal and written communication skills
• A proactive, collaborative approach, working effectively with marketing, product, and technical teams to create compelling solutions
• Self-motivation to stay on top of market trends, competitor activity, and industry opportunities
• A growth-focused, resilient outlook with the drive to win and the discipline to keep momentum

What we can offer you

We want you to grow and develop and will provide you with the opportunity to make this happen. We support learning on all levels, including self-learning, insight sessions, knowledge shares, and formal training.

Alongside working hard in a supportive and collaborative culture, there's also plenty of time for being social. The main benefits and perks of working at Netcel include:

• Hybrid working (you choose whether you WFH or from our St Albans office)
• Flexible hours (with core hours of 10am – 4pm)
• 25 days holiday increasing with length of service, plus bank holidays.
• Enhanced pension
• Shopping rewards scheme offering deals and discounts from well-known brands
• Structured onboarding process
• Ongoing training and development
• Exposure to the company directors
• Stylish open plan office in St Albans with excellent transport links
• Regular social events (both virtual and in-person)
• Bonuses and rewards

D&I Statement

At Netcel we encourage you to think outside the box, we value diversity and different ways of working. It’s our mission to build a diverse and inclusive working environment and we are committed to our mission to become a climate positive workplace.