BUSINESS DEVELOPMENT EXECUTIVE

Mabo Media Ltd; Tees Valley; On-site; GBP 25,000 - 35,000; Full time

Job summary

An award-winning digital marketing agency in Tees Valley is seeking a Business Development Executive to generate new business opportunities. You will focus on lead generation, engage with decision-makers, and drive growth through outreach activities. Ideal candidates will have experience in sales, excellent communication skills, and a self-motivated attitude. This role offers a dynamic environment with opportunities for career advancement.

Qualifications

• Experience in lead generation or a similar role in sales, preferably within an agency.
• Excellent communication and interpersonal skills.
• Strong problem-solving capabilities and attention to detail.

Responsibilities

• Identify and engage with decision-makers at high-potential UK-based brands.
• Conduct discovery calls with interested prospects to understand their needs.
• Log activities accurately in our CRM (HubSpot).
• Continuously monitor and optimise your outreach efforts.
• Collaborate with Digital Growth Strategists to develop customized proposals.

Skills

Lead generation experience

Communication skills

Problem-solving abilities

Familiarity with CRM software

Attention to detail

Self-motivated

Tools

HubSpot

Job description

Looking for a fast-tracked and exciting career in a growing, award-winning organisation? Have a strong interest in Digital Marketing? We're now on the hunt for a talented Business DevelopmentExecutive to join our team!

ABOUT MABO

Mabo’s passion for helping businesses grow online signalled the start of our digital marketing journey, a journey that has seen us deliver results and win multiple awards along the way.

You’ll find this passion and pride in every one of our 65+ (and counting) team, all driven to deliver results and help businesses succeed. Our culture and environment breed our energy for success — no fluff, no jargon, just good honest results.

With responsibility for £40m+ in annual advertising spend across Google, Microsoft, Facebook and other platforms we are passionate about getting great results in an ever-changing industry.

ABOUT THE ROLE

As a Business DevelopmentExecutive at Mabo, you will play a vital role in generating new business opportunities and expanding our client base. The primary focus will be on lead generation through outreach, utilising effective sales strategies and techniques to drive growth and revenue for the company.

KEY RESPONSIBILITIES

New Business Development

• Identify and engage with decision-makers at high-potential UK-based brands through a mix of cold calls, emails, and LinkedIn outreach
• Assess lead quality based on predefined criteria, such as company size, industry, and digital marketing needs
• Conduct discovery calls with interested prospects to understand their challenges, objectives, and budget
• Identify and prioritise high-potential opportunities that align with our agency’s strengths and offerings
• Schedule meetings between qualified leads and Digital Growth Strategists to facilitate in-depth discussions and needs assessments
• Provide comprehensive briefing notes to strategists, outlining key information about the prospect, their needs, and any relevant context
• Collaborate with Digital Growth Strategists to develop customised proposals for qualified leads
• Be an integral part of our lead nurture strategy and work closely with the strategists to drive high-quality meetings

Performance Tracking and Reporting

• Log your activity accurately in our CRM (HubSpot), ensuring companies and contacts are up-to-date, correctly segmented and data is accurate, and relevant comms are logged appropriately
• Continuously monitor and optimise your outreach efforts, identifying opportunities and adjusting your approach to hit KPIs
• Work with our marketing team to develop relevant and engaging content to support your outbound activity
• Report back to the wider team weekly on your progress, successes and any challenges you are facing
• Collaborate with peers and manager to continuously refine and improve processes for greater efficiency and effectiveness

KEY SKILLS

• Experience in lead generation or a similar role in sales, preferably within an agency.
• Excellent communication and interpersonal skills.
• Strong problem-solving abilities and attention to detail.
• Familiarity with CRM software and sales tools.
• Self-motivated and able to work independently.
• Attention to detail for accurate note taking and record keeping.
• Determined, driven and willing to learn.