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A leading pub company is looking for a CRO Manager to define and lead their CRO strategy across various channels including web and app. The role includes establishing robust testing methodologies and translating insights into actionable opportunities. The ideal candidate should be experienced in prioritisation models and have a strong focus on revenue optimisation. This position offers a unique chance to impact a team deeply rooted in British hospitality.
Greene King stands as the country’s leading pub company and brewer. Its mission focuses on pouring happiness into lives and becoming the pride of great British hospitality. Deeply rooted in a 220-year brewing and pub history, the 39,000-strong team safeguards the authentic British pub experience today.
As a CRO Manager at Greene King, you will define and lead the CRO strategy across web, app, bookings, and outbound channels. You will establish robust testing methodologies, including prioritisation models and experimentation governance standards. Additionally, you will translate quantitative and qualitative insights into actionable optimisation opportunities for revenue levers.