B2B Healthcare Marketing Lead — AI Procurement

zenrox; City of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A healthcare technology firm in the UK is seeking a Marketing Manager to build their B2B healthcare marketing function. The role involves developing strategies targeting NHS trusts and private hospitals while managing content creation and lead generation campaigns. Ideal candidates will have 4+ years of B2B marketing experience in healthcare and strong skills in LinkedIn marketing and SEO. The firm offers a foundational role with equity, a chance to shape strategy, and opportunities to lead a marketing team as they grow.

Benefits

Significant equity stake

Opportunity to shape brand positioning

Work with innovative AI technology

Qualifications

• 4+ years B2B marketing experience with proven lead generation track record.
• Strong understanding of healthcare sector marketing.
• Excellent writing skills for creating compelling content.
• LinkedIn marketing expertise, both organic and paid.
• SEO knowledge and experience in driving organic traffic.
• Data-driven approach to campaign optimization.
• Experience with marketing automation tools.
• Ability to manage multiple projects autonomously.

Responsibilities

• Develop and execute B2B healthcare marketing strategy.
• Create compelling content showcasing ROI and addressing pain points.
• Build and manage LinkedIn presence as primary channel.
• Develop lead generation campaigns through various channels.
• Implement SEO strategy for organic traffic.
• Manage website content and optimization.
• Plan and execute presence at industry events.
• Establish email marketing campaigns for lead nurturing.
• Analyze marketing performance and optimize campaigns.
• Coordinate PR and thought leadership activities.
• Align efforts with the sales team.

Skills

B2B marketing experience

Healthcare sector marketing

Writing skills

LinkedIn marketing

SEO knowledge

Data-driven campaign optimization

Marketing automation tools

Project management

Tools

CRM tools

Job description

A healthcare technology firm in the UK is seeking a Marketing Manager to build their B2B healthcare marketing function. The role involves developing strategies targeting NHS trusts and private hospitals while managing content creation and lead generation campaigns. Ideal candidates will have 4+ years of B2B marketing experience in healthcare and strong skills in LinkedIn marketing and SEO. The firm offers a foundational role with equity, a chance to shape strategy, and opportunities to lead a marketing team as they grow.