B2B Brand, Marketing & Communications Freelance Specialist

The Work Crowd Limited; Birmingham; Hybrid; GBP 60,000 - 80,000; Part time

Job summary

A dynamic freelance opportunity for a B2B Brand, Marketing & Communications Specialist to elevate corporate reputation and growth. The role requires collaboration with leadership to refine brand strategy and engage internal/external stakeholders effectively. Candidates should have a strong background in corporate reputation management and experience advising senior leadership. Occasional in-office presence near Birmingham is required, making this role ideal for a strategic thinker ready to contribute to a company's brand positioning.

Qualifications

• Senior B2B brand & communications specialist with a proven track record in corporate reputation management.
• Experience working directly with senior leadership, advising on brand positioning and messaging.
• Strategic and hands-on — capable of setting direction and executing plans.

Responsibilities

• Refine and implement our brand strategy, translating it into an actionable plan.
• Drive engagement across teams, fostering internal understanding and embodiment of the brand.
• Communicate the brand story, values, and messaging externally to customers and stakeholders.
• Develop and guide multi-channel activation strategies across various media.

Skills

B2B Brand Strategy

Reputation Management

External & Internal Communications

Job description

B2B Brand, Marketing & Communications Freelance Specialist

Elevate Your Corporate Reputation and Growth

We are seeking a hands-on freelance Brand, Marketing & Communications professional to help elevate our corporate brand and reputation.

You will play a critical role in advancing work already initiated internally on brand strategy (currently at a good foundational level), professionalising it further, and activating it both internally and externally.

This is a highly collaborative role, working closely with the MD and the Head of Marketing & eCommerce.

Key Responsibilities

• Refine and implement our brand strategy, translating it into an actionable plan.
• Drive engagement across teams, fostering internal understanding and embodiment of the brand.
• Communicate the brand story, values, and messaging externally to customers, prospects, trade media, and other stakeholders.
• Develop and guide multi-channel activation strategies across paid, owned, and earned media to enhance our reputation.

Key Requirements:

• Senior B2B brand & communications specialist with a proven track record in corporate reputation management.
• Experience working directly with senior leadership, advising on brand positioning, messaging, and campaigns.
• Strategic and hands-on — capable of setting direction and executing plans.
• Located within reach of Birmingham for occasional in-office days (approximately 1-2 days per week).

If you are interested and able to support this role, please get in touch.

Skills

B2B Brand Strategy, External & Internal Communications, Reputation Management

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