Area Sales Manager - Bovine Genetics

FarmWell; Worcester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading agricultural company in the UK is seeking a Sales Specialist to enhance herd genetics and drive farm success. You will engage with dairy farmers, providing expert advice on sire selection and promoting health monitoring systems. Ideal candidates have sales experience in agriculture and a strong understanding of dairy farming practices. This role offers a competitive salary, performance-based bonuses, and career progression opportunities within a global leader.

Benefits

Competitive salary

Performance-based bonus

Career progression

Comprehensive training

Supportive team environment

Qualifications

• Solid understanding of UK dairy farming practices.
• Proven experience in sales.
• Strong communication and interpersonal skills.

Responsibilities

• Build and maintain strong relationships with customers.
• Identify and pursue new business opportunities.
• Advise customers on best mating sires.
• Promote and sell health monitoring systems.
• Work with in-house specialists for tailored solutions.

Skills

Sales experience in agriculture

Communication skills

Self-motivation

Understanding of dairy farming

Interest in genetics

Job description

Are you looking to combine your dairy expertise with proven sales skills in a role that shapes herd genetics and drives farm success?

You’ll be working closely with a range of dairy farming clients building strong relationships, understanding their needs, and helping them make informed decisions about sire selection to improve herd performance.

As well as supporting existing customers, you’ll be out in the field identifying new opportunities and growing your client base through genuine, consultative conversations.

What You’ll Do

• Build and maintain strong relationships with existing customers to ensure continued satisfaction and loyalty.
• Identify and pursue new business opportunities, expanding the customer base across the region.
• Advise customers on the best mating sires and genetic solutions to enhance herd performance.
• Promote and sell electronic heat detection and health monitoring systems.
• Introduce and sell mineral and probiotic supplements to support animal health and productivity.
• Work with an in‑house team of specialists to deliver tailored solutions for your customers.

What We’re Looking For

• Solid understanding of UK dairy farming practices.
• Proven experience in sales within agriculture.
• Strong communication and interpersonal skills.
• Organised, self‑motivated, and able to work independently.
• A genuine interest in genetics and herd performance.

What’s on Offer

• Competitive salary, reflective of experience
• Lucrative performance‑based bonus structure
• Career progression opportunities within a global leader
• Comprehensive training and resources to support your success
• A dynamic and supportive team environment

Whether you have direct cattle genetics experience or an understanding of livestock through another avenue, we’d be interest to talk to you.

This is a fantastic opportunity to join a forward‑thinking company and make a real impact in the dairy industry. With the support of a global leader in genetics and innovative technology, you’ll have the tools you need to succeed.

How do I apply?

If this role is of interest and you would like more information, please call George Clayton on 01885 485525 or email me at [e-mail]

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