App Marketing Executive

APCOA PARKING UK; Uxbridge; Hybrid; GBP 30,000; Full time

Job summary

A national parking solutions provider is seeking an App Marketing Executive to enhance their cashless parking app. This role focuses on managing app content, driving customer engagement through marketing campaigns, and collaborating with internal teams to improve user experience. The ideal candidate will have digital marketing experience, particularly in mobile apps, and strong analytical skills. The position is hybrid, based in Uxbridge, offering a competitive salary and benefits.

Benefits

25 days annual leave

Pension scheme

Employee discount benefits

Collaborative marketing team

Qualifications

• Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns.
• Knowledge of app marketing, app store optimisation (ASO), and analytics platforms.
• A real passion for user experience.

Responsibilities

• Manage and update app content, tariffs, and car park information.
• Optimise app store listings (ASO).
• Plan and deliver marketing campaigns through various channels.
• Track and report on campaign and app performance.

Skills

Digital marketing experience

Understanding of UX principles

App marketing knowledge

Experience with Google Ads

Strong design skills (Adobe Creative Suite or Canva Pro)

Analytical mindset

Excellent communication skills

Education

Degree or equivalent in marketing or related discipline

Tools

Google Ads

Meta Ads

CRM tools

Analytics platforms

Job description

The Role

App Marketing Executive

Location: Uxbridge (Hybrid – 3 days in office / 2 days from home)

Salary: £30,000 per annum

We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi‑channel marketing campaigns.

This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.

What You’ll Do

• Manage and update app content, tariffs, and car park information.
• Optimise app store listings (ASO) to maximise visibility, downloads, and engagement.
• Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in‑app push notifications.
• Develop strategies to increase app usage, market share, and customer loyalty.
• Create and schedule push notifications for surveys, offers, and promotions.
• Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities.
• Collaborate with internal teams and developers to propose and test new features to enhance the user experience.
• Design digital and print marketing materials using Adobe Creative Suite or Canva Pro.
• Support video production and editing for campaigns (experience an advantage).
• Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement.
• Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative.

What You’ll Bring

• Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns.
• Understanding of user experience (UX) principles and customer journey mapping.
• Knowledge of app marketing, app store optimisation (ASO), and analytics platforms.
• Experience with Google Ads, Meta Ads, CRM, or push notification tools.
• Strong design skills using Adobe Creative Suite or Canva Pro.
• Analytical mindset with the ability to translate insights into actionable recommendations.
• Excellent communication, organisation, and attention to detail.
• A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience.

What We’ll Offer You

• £30,000 per annum
• 25 days annual leave
• Hybrid working (3 days office / 2 days from home)
• Pension scheme
• Employee discount benefits
• A collaborative and supportive marketing team where your ideas make a real impact

We are focused on ensuring APCOA is a fair place to work regardless of age, race, gender, sexuality or level in the organisation. We offer a motivating work environment where successes are shared. With challenging projects and an atmosphere of fostering and support, staff have the development opportunities to fulfil their potential while aiming for excellence in their work.

If this sounds like you, apply today.