Analytics Manager

Publicis Groupe; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading global marketing agency is seeking an Analytics Manager to enhance their digital marketing efforts. The ideal candidate will leverage proven digital marketing analytics skills, focus on creating impactful Power BI dashboards, and deliver actionable insights to stakeholders. The position encourages autonomy and offers a collaborative environment, with rich benefits like work-from-home flexibility and comprehensive family policies. The role reports to the Analytics Lead and demands strong communication and project management skills.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING

GREAT LOCAL DISCOUNTS

Qualifications

• Proven experience in digital marketing analytics, including campaign evaluation and optimization.
• Strong understanding of the digital marketing ecosystem and attribution models.
• Expertise in Power BI for dashboard development and data visualization.

Responsibilities

• Partner with stakeholders to understand business questions and translate them into actionable analyses.
• Design and build Power BI dashboards to visualize marketing and performance data effectively.
• Translate complex analytical findings into clear, actionable insights for stakeholders.

Skills

Digital marketing analytics

Power BI

Advanced Excel

Strong communication skills

Project management

Tools

Adobe Analytics

GA4

SQL

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis,ottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

We are looking for an Analytics Manager.

This is an opportunity to work with one of the world's finest global technology firms, Adobe.pub, in a team dedicated to delivering the greatest digital marketing in the world. It is an interesting, dynamic, and diverse workplace in which to manage significant budgets and learn from the top practitioners.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to ‘hit the ground running’, and for the most part be able to manage their team autonomously.

The role reports to the Analytics Lead.

Responsibilities

Advanced Analytics

• Partner with stakeholders to understand business questions and translate them into actionable analyses
• Apply statistical methods and advanced analytical approaches to uncover insights
• Conduct campaign performance analysis to identify optimization opportunities and strategic recommendations
• Perform full-funnel analyses to measure the impact of upper-funnel marketing activities on conversion and revenue
• Execute deep-dive analyses to identify trends, optimization levers, and performance drivers
• Develop playbooks based on successful strategies for scaling across markets
• Produce clear, insightful reports and dashboards for presentations, blogs, and client deliverables

Data Transformation & Visualisation

• Design, build, and maintain Power BI dashboards to visualize marketing and performance data effectively
• Develop and manage data pipelines to ingest data from multiple sources (internal and external)
• Perform data wrangling, cleaning, and transformation to ensure accuracy and usability
• Implement data quality checks and validation procedures
• Collaborate with data engineers to optimise infrastructure for reporting and analytics

Communication

• Translate complex analytical findings into clear, actionable insights for stakeholders with varying technical expertise
• Present results confidently in client meetings (virtual and in-person)
• Proactively manage stakeholder expectations, organize meetings, and resolve blockers to keep projects on track

Collaboration & Leadership

• Act as a key contributor within a collaborative team environment
• Mentor junior analysts, ensuring high-quality deliverables and fostering professional growth
• Support the Analytics Director in driving excellence and innovation within the team.

Qualifications

Required

• Proven experience in digital marketing analytics, including campaign evaluation and optimization
• Strong understanding of the digital marketing ecosystem and attribution models
• Expertise in Power BI for dashboard development and data visualization
• Advanced Excel skills (PowerQuery, PowerPivot, array formulas)
• Ability to interpret complex data and craft compelling, insight-driven narratives
• Strong communication and presentation skills for non-technical audiences
• Project management skills with the ability to handle multiple priorities
• Exposure to web analytics tools (Adobe Analytics, GA4). Collaborative mindset and client-focused approach.

Preferred

• Experience in large-scale marketing analytics (budgets > £10m p.a.) within agencies or client-side
• Intermediate SQL and familiarity with Python or R for automation. Knowledge of data visualization principles and best practices.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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