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Senior PMM – SMB Growth & Digital Self-Serve
Job summary
A leading technology company in Seattle is seeking a Product Marketing Manager to lead growth strategies for their SMB audience. This role involves defining go-to-market strategies, developing audience messaging, and optimizing self-service experiences. A successful candidate will have 3-6 years in SaaS or growth marketing and can work collaboratively across teams. The position offers a salary of $155,000-$190,000 with hybrid work arrangements.
Benefits
Qualifications
- 3–6 years in SaaS product marketing, growth marketing, or a hybrid PMM / growth role.
- Hands-on experience with digital or product-led growth.
- Ability to turn complex capabilities into clear messages for SMB buyers.
- Comfort working with funnel data, conversion metrics, and A/B testing.
- Strong cross-functional collaborator across product, marketing, design, and sales.
Responsibilities
- Define and execute the GTM plan for SMB and self-serve segments.
- Work with the Product team to identify market opportunities.
- Develop ICPs, segmentation frameworks, and messaging for SMB buyers.
- Partner with teams to improve acquisition and activation flows.
- Design and test packaging, pricing, and journey optimizations.
- Drive scalable growth through website, email, and in-product campaigns.
- Turn technical capabilities into compelling narratives.
- Track and interpret conversion and retention metrics.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.