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Marketing Manager, Orthodontic Channel
Job summary
A leading medical device company in the UK is seeking a Marketing Manager for the Orthodontic Channel. This role involves developing and executing the marketing strategy to meet company objectives. Responsibilities include representing the market, building key opinion leader networks, and cross-functional collaboration. The ideal candidate will bring over 7 years of marketing experience, preferably within the medical device or pharmaceutical industry, with a strong background in communication management. A bachelor's degree in marketing or business is required.
Qualifications
- 7+ years of marketing experience in medical device or pharmaceutical industry.
- Ability to work independently and make accurate decisions.
- Strong commercial acumen.
Responsibilities
- Develop and execute the assigned marketing plan in line with company strategy.
- Represent the country with insights and analytics for product strategy.
- Build KOL network and maintain relationships to support marketing execution.
Skills
Education
Tools
Department: Marketing
Employment Type: Full Time
Location: EMEA-United Kingdom
As Marketing Manager, Ortho Channel you will be responsible for developing and executing the assigned marketing plan for the country in line with company strategy to deliver the objectives. You will report into the Country Marketing Director. You will be based in Birmingham, with regular travel within the market and some travel to the EMEA HQ.
- Proactively represent the country and our customers providing insights and analytics for new product & global strategy development
- Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities
- Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan
- Build KOL network (speakers, key customers, institutions) & relationship maintenance to support execution of the plan
- Development of country market insights and analytics to successfully execute country market plans
- Drive and own communication as part of a multi-disciplinary team to drive and execute the marketing plan
- Identify and champion local growth opportunities in addition to the regional plan
- Cross functional coordination with Sales and Finance teams to support business growth
- Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders
- Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral
- Utilize digital communication platforms to deliver plan
- 7+ years of marketing experience including events/trade show, marketing and/or communication management experience, preferably in the medical device or pharmaceutical industry
- Bachelor’s degree required, preferably in marketing/business
- To work independently and make accurate decisions
- Strong Budget Management skills
- Proactive problem-solving skills with strong attention to detail
- Excellent written and communication skills
- Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
- Fluency in English
- Commercial acumen
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.