Intelligence jobs in United Kingdom

Disguise sits at the heart of inspiring live and virtual experiences, leading the market in software and hardware solutions that design, sequence and control productions across film and TV, broadcast, live and corporate events.

Head of Software Growth

Commercial/Marketing

Vice President of Marketing

You're here to help us build our PLG motion of a breakthrough software product in live media.

We are looking for someone who can take us from 0 to 1 on architecting and launching a self-service flywheel to bring the software to smaller shows, nightclubs, independent operators, and other large markets where our high-touch sales team can't reach.

The Head of Growth is the strategic engine behind disguise’s evolution into a software-led powerhouse. Your mission is to "game and grow" our software user base by obsessing over the entire ecosystem. You will move beyond traditional marketing to architect a data-driven growth machine that converts the global community of visual artists and operators into high-value, long-term users of our X1 product and the Octopus platform.

You don’t just watch the funnel; you design the mechanics of it—using telemetry, behavioral psychology, and product-led strategies to turn our software into a self-scaling revenue engine.

You think in journeys, not campaigns. You’re obsessed with understanding where users drop off, why they convert, and what makes them come back.

You’re excited by the shift from hardware-first to a software-led ecosystem and you want to help build the growth model that powers it.

Drive the growth engine behind our new software portal and product ecosystem. Work at the heart of our transformation into a scalable, software-led business and help define how we acquire, activate, convert, and retain software users globally.

• Intentional ICP Definition: Define Ideal Customer Profiles (ICPs) — from the touring VJ and independent video operator to the studio engineer. Identify who they are, their technical needs, pain points and triggers.
• Behavioral Intelligence: Map behaviors of ICPs to understand how they interact with professional video software. Use insights to design high-conversion user journeys within the Octopus platform.
• Journey Design: Architect the path from first download to power user, optimizing touchpoints to drive activation and reduce friction.

• Defining PQL (Product-Qualified Lead) triggers for retention, partnering with product to identify behaviours indicating readiness to pay, and partnering with Sales to build qualified leads into their funnel.
• In-Product PQL monetisation: Collaborate with Product to develop PQL generation capabilities.
• Telemetry-Led Growth: Use product telemetry to gain real-time visibility into user behavior; automate interventions, nudge users toward high-value features, and inform product prioritization.
• Feedback Loop: Cross-functionally ensure product roadmap prioritizes retention and monetisation, and work with marketing and Sales to drive the funnel.
• Addressable Pipeline Expansion: Translate ICP behaviors into targeted marketing; inform top-of-funnel campaigns to attract the right users with high propensity to convert and scale.
• Growth Marketing Sync: Align performance marketing, content, and community efforts with behavioral triggers in the Octopus platform.
• Ecosystem Obsession: Monitor the software ecosystem (including competitors) to ensure Disguise remains the platform of choice for visual creators.
• The "Game & Grow" Roadmap: Run an always-on experimentation engine; test licensing models, onboarding flows, and referral loops to maximize LTV of the software user base.
• Conversion Optimization: Own conversion metrics across the software business—from web traffic to Octopus sign-ups, from trial users to paid X1 licenses.
• Time to Value (TTV): Drive users to experience their first value return quickly.
• Active Software User Growth: Month-over-month increase in the X1/Octopus user base.
• PQL Conversion Rate: Efficiency of turning in-product behaviors into qualified revenue opportunities.
• Activation Rate: Percentage of new users reaching the "Aha!" moment within the first 7 days.
• LTV/CAC: Optimize the cost of acquiring the right users against their long-term value.
• Tracking and improvement of product engagement and feature use.

• Growth Mastery: 4+ years in growth, growth marketing, or product management in a SAAS Product Led Growth environment.
• Analytical Obsession: Proficiency with telemetry tools and behavioral analytics (e.g., Mixpanel, Amplitude, or similar).
• The "Disguise" Mindset: Deep interest in the intersection of technology and creativity (Live Events, Virtual Production, or XR).
• Strategic Connector: Comfortable working across functions and contributing to product and marketing roadmaps.
• Entrepreneurial Spirit: Builder who defines a role and a category, not just follows a playbook.

Skills

• Deep user research capability: conduct interviews, synthesize insights and identify unmet needs.
• Commercial acumen: understands pricing, revenue models, partnerships and expansion mechanics.
• Analytical mindset: comfortable defining KPIs and using data to inform decisions.
• Strategic thinking: translate insights into scalable growth frameworks.
• Strong communication: align cross-functional stakeholders around opportunity areas.

Behaviours

• Curious and explorative: actively seek new markets and unconventional opportunities.
• Experimental: comfortable testing, iterating and learning quickly.
• Outcome-driven: balance innovation with tangible commercial impact.
• Autonomous yet collaborative: drive initiatives with cross-functional alignment.
• Resilient: operate in emerging, undefined market spaces.

Values alignment

• Evolutionary – adapt based on user and market feedback.
• Fearless – explores new territories and challenges assumptions.
• Resilience – persists through iteration to find scalable growth models.
• Belong – build inclusive relationships with customers and internal teams.

Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One integrated system of software, hardware and services to help create the next dimension of real-time spectacle. We partner with the biggest entertainment brands to deliver live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand launches. We collaborate with Disney, Netflix, ESPN, and others.

Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. Inclusion and equity matter at Disguise. We create together and we create everywhere.