Web Analytics Analyst

Vertu Motors plc; Gateshead; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading motor retailer in Gateshead is seeking a passionate Web Analytics Analyst to join their Marketing team. This role involves leading Google Analytics reporting, managing multiple accounts, and implementing effective tagging across web platforms. Candidates should have experience with GA4, Google Tag Manager, and strong communication skills to translate complex data into actionable insights. The position offers comprehensive training, hybrid working, and benefits like 25 days holiday and a Share Incentive Scheme.

Benefits

25 days holiday

Access to online rewards platform

Preferential Service Rates

Colleague Purchase Scheme

Share Incentive Scheme

Pension Plan

Enhanced Maternity & Paternity

Qualifications

• Proven experience working with GA4 to create meaningful marketing insight.
• Strong working knowledge of Google Tag Manager and web tracking implementation.
• Excellent communication skills for managing expectations and building stakeholder trust.

Responsibilities

• Lead on Google Analytics reporting and insight development.
• Manage multiple Google Analytics accounts ensuring actionable data.
• Implement tagging across web properties aligned to KPIs.

Skills

Google Analytics

Google Tag Manager

Data visualization tools

Communication skills

Customer-focused mindset

Tools

GA4

Power BI

Google BigQuery

Looker Studio

Job description

Web Analytics Analyst

Location: Vertu House, Gateshead
Working Pattern: Hybrid
Salary: Competitive, dependent on experience

We have an exciting opportunity for a Web Analytics Analyst to join our central Marketing team based at Vertu House, Gateshead. This role is perfect for someone who is passionate about digital data, highly skilled in Google Analytics and Tag Management, and keen to influence online performance across a large retail group.

You’ll work closely with our Digital Marketing and Web Development teams, leading on marketing analytics development, optimisation, and delivery to produce meaningful insights that drive performance improvements.

Key Responsibilities

• Lead on Google Analytics reporting, insight development, governance and self‑serve support.
• Manage multiple Google Analytics accounts and profiles, ensuring accurate and actionable data.
• Maintain and develop Google Tag Manager, including tags, pixels and container governance across all front-end websites.
• Implement tagging across web properties aligned to KPIs, goals and marketing strategy.
• Build, develop and maintain data models, automated data processes and insightful dashboards.
• Provide actionable insights on marketing campaigns, channels and promotions.
• Support CRO and A/B testing with analytics, recommendations and performance evaluation.
• Create clear, actionable dashboards for the Digital Marketing and Marketing Leadership teams.
• Oversee digital marketing briefs into the Insight & Analytics team, ensuring outputs align with objectives.
• Act as the marketing lead for web data governance, documentation and definition.
• Recommend website performance improvements and support testing initiatives.
• Deliver insight and dashboards for third‑party lead generation and support marketplace performance activity.

Skills & Experience Required

• Proven experience working with GA4 to create meaningful marketing insight.
• Strong working knowledge of Google Tag Manager and web tracking implementation.
• Experience developing analytical insight for digital marketing teams in an online retail or similar environment.
• Skilled at summarising complex marketing data into clear, actionable insights for stakeholders.
• Competent in data visualisation tools (e.g., Power BI, Looker Studio).
• Experience working with Google BigQuery is highly advantageous.
• Confident working with complex datasets and building dashboards, reports and attribution models.
• Excellent communication skills, with the ability to manage expectations and build stakeholder trust.
• A strong customer‑focused mindset and high digital marketing acumen.

What We Offer

We are proud to invest more in our colleagues’ personal development than any other motor retailer. If successful, you can look forward to comprehensive ongoing training and a clear path for progression, along with:

• 25 days holiday rising with length of service plus bank holidays
• Access to our online rewards platform giving cashback and discounts
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension Plan
• Enhanced Maternity & Paternity
• Hybrid working

Apply today to be considered for this exciting opportunity!

If your application is successful, you’ll be required to complete our standard pre-employment checks, including employment references, address verification, credit history and a criminal record check.