Web Analytics Lead: GA4, GTM & Dashboards (Hybrid)

Vertu Motors plc; Gateshead; Hybrid; GBP 60,000 - GBP 80,000; Full time

Job summary

A leading motor retailer in Gateshead is seeking a passionate Web Analytics Analyst to join their Marketing team. This role involves leading Google Analytics reporting, managing multiple accounts, and implementing effective tagging across web platforms. Candidates should have experience with GA4, Google Tag Manager, and strong communication skills to translate complex data into actionable insights. The position offers comprehensive training, hybrid working, and benefits like 25 days holiday and a Share Incentive Scheme.

Benefits

25 days holiday

Access to online rewards platform

Preferential Service Rates

Colleague Purchase Scheme

Share Incentive Scheme

Pension Plan

Enhanced Maternity & Paternity

Qualifications

• Proven experience working with GA4 to create meaningful marketing insight.
• Strong working knowledge of Google Tag Manager and web tracking implementation.
• Excellent communication skills for managing expectations and building stakeholder trust.

Responsibilities

• Lead on Google Analytics reporting and insight development.
• Manage multiple Google Analytics accounts ensuring actionable data.
• Implement tagging across web properties aligned to KPIs.

Skills

Google Analytics

Google Tag Manager

Data visualization tools

Communication skills

Customer-focused mindset

Tools

GA4

Power BI

Google BigQuery

Looker Studio

Job description

A leading motor retailer in Gateshead is seeking a passionate Web Analytics Analyst to join their Marketing team. This role involves leading Google Analytics reporting, managing multiple accounts, and implementing effective tagging across web platforms. Candidates should have experience with GA4, Google Tag Manager, and strong communication skills to translate complex data into actionable insights. The position offers comprehensive training, hybrid working, and benefits like 25 days holiday and a Share Incentive Scheme.