Marketing Automation Expert

Insignia Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing firm in Greater London is seeking a Marketing Automation Expert. The role involves supporting automated campaigns across HubSpot, optimizing workflows for engagement, and ensuring compliance. The ideal candidate will have proven experience with marketing automation platforms, a strong understanding of lifecycle marketing, and excellent project management skills. This position offers a collaborative environment where you will work closely with various teams to align technical executions with business strategy.

Qualifications

• Proven experience managing marketing automation platforms, preferably HubSpot.
• Strong understanding of lifecycle marketing, email marketing, and CRM strategy.
• Analytical mindset with experience tracking KPIs and optimizing workflows.
• Familiarity with privacy regulations and compliance requirements in digital marketing.
• Detail-oriented with excellent problem-solving skills.

Responsibilities

• Support the setup, execution, and monitoring of automated email campaigns.
• Build, test, and refine automated nurturing and retention journeys.
• Translate CRM and lifecycle strategies into technical implementations.
• Track automation KPIs, identify friction points, and iterate on workflows.
• Maintain high standards of privacy and brand consistency.

Skills

Managing marketing automation platforms

Understanding of lifecycle marketing

Analytical mindset

Familiarity with privacy regulations

Project management skills

Job description

Marketing Automation Expert

The Marketing Automation Expert will support the Head of CRM in managing and optimizing automated campaigns across HubSpot for both Insignia and VCFC. This role ensures that lifecycle and CRM strategies are executed flawlessly, automations run efficiently, and campaigns are aligned with business goals, compliance standards, and brand guidelines.

Key Responsibilities

• Automated Campaign Management: Support the setup, execution, and monitoring of automated email campaigns across VCFC and Insignia HubSpot instances.
• Workflow Optimization: Build, test, and refine automated nurturing, retention, and cross-sell journeys to maximize engagement and conversion.
• Strategy Execution: Translate CRM and lifecycle strategies into technical implementations, ensuring accurate and timely delivery.
• Performance Monitoring: Track automation KPIs, identify friction points, and iterate on workflows to improve results.
• Data Integrity & Compliance: Maintain high standards of privacy, regulatory compliance, and brand consistency across all automations.
• Cross-Functional Collaboration: Work closely with CRM, Marketing, Product, and Engineering teams to ensure automations are accurate, stable, and aligned with overall business objectives.

Professional Requirements

• Proven experience managing marketing automation platforms, preferably HubSpot takeover.
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• Strong understanding of lifecycle marketing, email marketing, and CRM strategy.
• Analytical mindset with experience tracking KPIs and optimizing workflows.
• Familiarity with privacy regulations and compliance requirements in digital marketing.
• Detail-oriented, with excellent problem-solving and project management skills. Funds.
• Collaborative approach, capable of working cross-functionally to align technical execution with business strategy.