Technical PPC Lead: Automation & Data-Driven ROI

Interact Software; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A dynamic software company in Manchester is seeking a Technical PPC Manager to drive high-performing paid media campaigns. The ideal candidate will manage advanced tracking, optimize PPC campaigns across multiple platforms, and utilize data-driven insights to maximize ROI. You should have proven experience with PPC management, strong analytical skills, and proficiency in Google Ads and automation tools. A full-time role with a focus on innovative solutions and measurable impact.

Qualifications

• Proven experience managing PPC campaigns with significant budgets.
• Hands-on experience with automation tools and API integrations.
• Strong analytical and problem-solving skills.

Responsibilities

• Take ownership of PPC campaigns across Google Ads and other platforms.
• Manage advanced tracking setups using Google Tag Manager.
• Troubleshoot technical issues related to tracking discrepancies.
• Collaborate on marketing campaigns and analyze datasets.
• Stay updated on PPC technologies and implement best practices.

Skills

PPC campaign management

Google Ads scripts

Analytics and tracking implementation

Data manipulation (BigQuery, SQL, Python)

AI utilization in tasks

Communication of technical concepts

Tools

Google Tag Manager

GA4

Looker Studio

Power BI

Google Ads

Bing Ads

LinkedIn Ads

Job description

A dynamic software company in Manchester is seeking a Technical PPC Manager to drive high-performing paid media campaigns. The ideal candidate will manage advanced tracking, optimize PPC campaigns across multiple platforms, and utilize data-driven insights to maximize ROI. You should have proven experience with PPC management, strong analytical skills, and proficiency in Google Ads and automation tools. A full-time role with a focus on innovative solutions and measurable impact.