Strategic Digital Marketing Lead: Social, Analytics & Brand

Brodies LLP; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading law firm is seeking a Digital Marketing Manager to enhance digital initiatives and social media campaigns. The ideal candidate will develop social media advocacy training, manage campaigns, and report on metrics. This hybrid role based in Edinburgh/Glasgow requires strong communication skills, a minimum of five years’ experience in digital marketing, and proficiency in analytics tools like GA4. The firm looks for a proactive and organized individual to elevate their digital presence.

Qualifications

• Minimum of five years’ experience in a digital marketing role with proven track record.
• Strong communication skills and experience in brand guardianship.
• Proficient in GA4 and social media scheduling platforms.

Responsibilities

• Develop, implement and manage key social media campaigns across multiple platforms.
• Monitor and report on social media KPIs to assess campaign effectiveness.
• Train colleagues on social media best practices.

Skills

Digital marketing

Social media management

Data analysis

Stakeholder management

Creative thinking

Tools

GA4

Hootsuite

Social media platforms

Job description

A leading law firm is seeking a Digital Marketing Manager to enhance digital initiatives and social media campaigns. The ideal candidate will develop social media advocacy training, manage campaigns, and report on metrics. This hybrid role based in Edinburgh/Glasgow requires strong communication skills, a minimum of five years’ experience in digital marketing, and proficiency in analytics tools like GA4. The firm looks for a proactive and organized individual to elevate their digital presence.