Sponsorship & Event Sales Executive

Activehw; Leicester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A sports organization is seeking a Sponsorship & Event Sales Executive located in Leicester, UK. The role involves generating new sponsorship opportunities, managing existing partnerships, and driving sales for non-matchday events. The ideal candidate is proactive, results-driven, and possesses strong communication and negotiation skills. This position offers a dynamic environment with the chance to contribute to innovative activation strategies and deliver value to sponsors.

Qualifications

• Proactive and results-driven individual.
• Strong communication and negotiation skills.

Responsibilities

• Identify and approach potential sponsors across various sectors.
• Develop tailored sponsorship proposals and presentations.
• Negotiate and close sponsorship deals in line with Club objectives.
• Maintain relationships with existing sponsors.
• Collaborate with marketing and events teams.
• Monitor and report on sponsorship performance.
• Develop sales strategy for non-matchday sales.
• Meet and exceed sales targets.
• Represent the Club professionally at networking events.
• Accurately report on all sponsorship sales.

Skills

Strong communication skills

Negotiation skills

Results-driven attitude

Job description

Performance On Off

The Sponsorship & Event Sales Executive will be responsible for generating new sponsorship opportunities, managing existing partner relationships, driving event sales, proactively selling event and hospitality space on non-matchdays and delivering value to sponsors through innovative activation strategies. This role requires a proactive, results‑driven individual with strong communication and negotiation skills.

Main Duties and Responsibilities

• Identify and approach potential sponsors across various sectors.
• Develop tailored sponsorship proposals and presentations.
• Negotiate and close sponsorship deals in line with Club objectives.
• Maintain strong relationships with existing sponsors, ensuring contractual obligations are met.
• Collaborate with marketing and events teams to deliver sponsor activations.
• Monitor and report on sponsorship performance.
• Identify and approach potential businesses to sell hospitality and room hire.
• Develop and implement a sales strategy to drive non‑matchday sales through conferencing and events.
• Meet and exceed sales targets as set by the Head of Commercial.
• Attend networking events and represent the Club professionally.
• Accurately report on all sponsorship sales in line with your set KPI'S.
• Attend events at the ground to ensure smooth running of delivery.
• Maintain accurate records of sponsorship activity and pipeline.

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