Social Media & Influencer Manager

Reiss Ltd.; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading fashion retailer seeks a Social Media & Influencer Manager to develop and execute a global social media strategy. The ideal candidate will lead community engagement, drive brand goals, and collaborate on creative projects. Responsibilities include developing strategies for key platforms, conducting market analysis, and managing influencer relationships. The role requires strong communication and project management skills, with a passion for fashion and culture. This opportunity offers competitive salary and employee benefits, including discounts and health support.

Benefits

Competitive salary and company bonus

Up to 65% employee discount

Access to exclusive sample sales

Healthcare support services

Workplace pension contributions

Enhanced parental leave policies

Electric Vehicle scheme

Cycle to Work programme

Season ticket travel loan

Qualifications

• Proven experience in global social media strategies within fashion or retail.
• Ability to analyze data and utilize metrics for content improvement.
• Experience in managing multiple projects and communication with stakeholders.

Responsibilities

• Lead global social media and influencer strategy development.
• Create strategic approaches for emerging platforms to enhance engagement.
• Generate regular social trend and market analysis reports.

Skills

Strategic and creative social media development

Knowledge of platforms like Instagram and TikTok

Influencer strategy and negotiations

Data-driven content direction

Collaborative with internal teams

Organizational skills

Effective communication skills

Adaptable to social innovations

Job description

What’s the role about?

As our Social Media & Influencer Manager, you will lead the development and execution of our global social media & influencer strategy across all key platforms and markets. You will play a central role in building community, driving engagement, and supporting wider brand and marketing objectives through best-in-class social channel plans.

Focused on making social channels engaging, relevant, and effective, the role strengthens audience connection and supports wider marketing goals, working closely with Brand & Communications, Creative, Digital Marketing, Data & Insights, and external partners to embed a social-first approach across the business.

Who you are

• A strategic and creative social media professional with experience delivering global social strategies within a fashion, lifestyle, or retail environment.
• Highly knowledgeable across core and emerging platforms including Instagram, Facebook, YouTube, TikTok, Twitter, and Pinterest.
• Experienced influencer strategist, skilled in everything from outreach, negotiations, contracts, and approvals for paid and gifted collaborations.
• Data-driven and comfortable using insights and performance metrics to inform content direction and optimise results.
• Collaborative and creative, with experience working alongside internal creative teams and external agencies.
• Organised and commercially minded, able to manage multiple projects and stakeholders in a fast-paced retail environment.
• A clear communicator, confident presenting social performance, trends, and recommendations to senior stakeholders.
• Proactive and adaptable, with a strong interest in social innovation and emerging platform opportunities.
• Passionate about fashion, culture, and brand storytelling in the social space.

What you’ll be doing

• Lead the development and delivery of a global social media & influencer strategy across all key platforms, partnering with key stakeholders & aligning with brand and marketing objectives.
• Develop strategic approaches for new and emerging platforms, to drive engagement, reach, and cultural relevance.
• Support the Social & Influencer Lead on overall influencer strategy and development of influencer channel.
• Produce regular social trend reports and market/competitor analysis, presenting actionable insights to senior stakeholders each season.
• Create seasonal social briefs that feed into wider marketing plans, guiding internal creative teams and external partners on formats, content, and storytelling opportunities.
• Implement processes to facilitate production of social content in-house when needed, ensuring efficiency and creative control.
• Collaborate closely with Creative, Digital Marketing, and agency partners to embed a social-first approach across organic and paid media campaigns.
• Oversee operational delivery, including platform relationships, third-party contracts and invoicing, monitoring channel performance against brand and commercial objectives, and providing guidance to team members supporting the social function.

What we’ll do for you

• Competitive salary and company bonus.
• Up to 65% employee discount.
• Access to exclusive sample sales.
• Aviva DigiCare+ wellbeing services.
• Medicash health support plan.
• Workplace pension contributions.
• Enhanced parental leave policies.
• Electric Vehicle scheme via Octopus Energy.
• Cycle to Work programme.
• Season ticket travel loan.
• Plus further workplace benefits.

If you want to start your story at Reiss as our Social Media & Influencer Manager, don’t miss out — apply now!

#WeAreReiss

We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.

It is our pledge that candidates will not be discriminated against on the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect.

We know that some people won’t apply for a role unless they feel they meet all of the requirements listed. We want you to know that finding people who will add to our inspirational culture and have a learning mindset is incredibly important to us. Even if you feel you don’t tick all the boxes, we’d still like to hear from you.