Social Media Content Creator

With Insight; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A social impact organization in the Greater London area is seeking a creative social media expert to enhance its online presence on Instagram and TikTok. This role will focus on developing engaging content to support a mentoring program's recruitment efforts. Ideal candidates will have experience in social media analytics, content creation, and the ability to generate insights from data. Join us to help foster impactful mentoring relationships through compelling visual storytelling.

Qualifications

• Proven experience creating content for Instagram and TikTok.
• Ability to translate data into actionable insights.
• Experience with Canva or video editing tools is a plus.

Responsibilities

• Create engaging, on-brand content for Instagram and TikTok.
• Develop and implement a content calendar aligned with goals.
• Monitor, analyse, and report on social media metrics.
• Provide recommendations for improving social media strategy.

Skills

Social media content creation

Analytics skills

Creativity

Knowledge of current trends

Canva

Video editing tools

Job description

Overview

We're looking for a creative and data-driven social media expert to help us grow our online presence on Instagram and TikTok. This is an exciting opportunity to make a real impact by amplifying our mission through compelling visual content and strategic audience growth.

What difference will you make?

Your work will directly support our mentoring programme recruitment. By creating engaging Instagram and TikTok content, you'll help us reach potential mentees and young people who need support. Your analytics skills will show what drives applications, helping us refine our strategy. As we raise our profile and grow our followers, we'll create more life‑changing mentoring relationships.

Qualifications

We're looking for someone with proven experience creating content for Instagram and TikTok, ideally with examples of work that drove sign‑ups or applications. You should understand social media analytics and be able to translate data into actionable insights. Creativity, knowledge of current trends, and ability to work independently are essential. Experience with Canva or video editing tools is a plus.

Responsibilities

• Create engaging, on‑brand content specifically tailored for Instagram and TikTok (Reels, Stories, and short‑form videos)
• Develop and implement a content calendar that aligns with our organisational goals and key campaigns
• Monitor, analyse, and report on social media metrics, providing insights on engagement, reach, and follower growth
• Increase our visibility and provide recommendations for improving our social media strategy based on analytics