Social Media Content Creator

Art of the Possible; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A strategic social agency in the London area is seeking a Digital Content Creator who is passionate about social media and content creation. The ideal candidate will create, film, edit, and publish engaging content, primarily for TikTok and Instagram, and will thrive in a fast-paced, dynamic environment. Experience is less important than a strong portfolio showcasing creativity and an understanding of social trends. This role offers the opportunity to shape how brands connect with audiences in culture.

Qualifications

• Understanding of TikTok and Instagram trends and culture.
• Ability to create engaging and platform-native content.
• Strong portfolio showing content creation skills.

Responsibilities

• Create engaging TikToks and Reels from concept to execution.
• Film and edit content using lightweight equipment.
• Analyze performance and optimize content for reach and engagement.

Skills

Social media culture immersion

Content creation

Video editing

Trend identification

Camera confidence

Tools

CapCut

Job description

Art of the Possible is a strategic and creative social agency located in the London area, with clients all over the world. Our mission is to work closely with brands, understand their challenges, and provide effective solutions. With a team of passionate professionals, we offer simple and impactful strategies to help companies at different stages, from inception to transformation and sales drives. We love content - and we make a lot of it! We work fast, effectively, and with passion.

Role Description

We’re looking for a Digital Content Creator who lives and breathes social. Someone who instinctively knows what will work on TikTok before it’s even trending, understands how culture moves online, and can turn ideas into scroll-stopping content at speed.

This role is hands‑on and fast‑paced. You’ll be creating, filming, editing and publishing content across platforms like TikTok and Instagram, with a strong focus on short‑form video, trends, sounds, memes and formats that connect with audiences.

What you’ll be doing

You’ll be responsible for creating engaging, platform-native content, particularly TikToks and Reels, from concept to execution. This includes spotting trends early, adapting them in a way that feels authentic to the brand, and jumping on cultural moments quickly and confidently.

You’ll film content using phones and lightweight equipment, edit using tools like CapCut or native platform editors, and write captions that feel natural, sharp and on‑trend. You’ll work closely with the wider social and creative team to bring campaign ideas to life, while also being trusted to generate your own ideas day‑to‑day.

You’ll also keep a close eye on performance – understanding what’s landing, what’s not, and how content can be optimised to drive reach, engagement and growth.

What we’re looking for

You’re deeply immersed in social media culture and spend a lot of time on TikTok, Instagram and emerging platforms – not as “research”, but because you genuinely love it. You understand how trends work, why they take off, and how to translate them without forcing them.

You’re confident on camera (or directing others), comfortable filming and editing quickly, and happy working in a lo‑fi, reactive way when needed. You have a strong eye for pacing, tone and humour, and you know that what works on TikTok isn’t what works everywhere else.

You don’t need years of experience, but you do need a strong portfolio or examples of content that shows you get it. Whether that’s brand work, creator content or personal channels, the output matters more than the job titles.

Nice to have

• Experience creating content for brands or agencies
• Basic understanding of social analytics and performance
• Comfort working with creators, influencers or talent
• An interest in food, drink, lifestyle or culture‑led brands

Why this role matters

This role sits at the heart of modern brand building. You’ll help shape how brands show up in culture, not just how they look on a feed. It’s a chance to move fast, experiment often, and make work that people want to watch.