Social & Influencer Executive

Uklash; City of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A beauty brand in London is seeking a Social & Influencer Executive to enhance their social media presence and support influencer strategies. This exciting hybrid role involves content creation and community engagement. The ideal candidate has over 2 years of experience in managing social media, strong knowledge of beauty trends, and excellent video editing skills. This role offers a creative work environment with flexible opportunities for growth.

Benefits

Flexible work environment

25 days holiday + Bank Holidays

Access to the latest beauty products

Qualifications

• 2+ years of experience managing social media for beauty, fashion, or lifestyle brands.
• Strong knowledge of beauty products and trends, especially on TikTok and Instagram.
• Excellent writing skills for engaging captions and brand-aligned copy.

Responsibilities

• Lead the social content calendar for key platforms.
• Plan, script, shoot, and edit social-first content.
• Host TikTok Live sessions to engage the community.

Skills

Social media management

Content creation

Video editing

Community engagement

Analytical skills

Creative thinking

Tools

CapCut

Social media platforms

Job description

At UKLASH, we’re redefining natural beauty with powerful, effective beauty essentials that deliver real results. We’re looking for a creative, confident, and beauty-obsessed Social & Influencer Executive to help shape our brand presence across social platforms, while also supporting our growing influencer and activation strategy.

This is an exciting hybrid role that blends content creation, community engagement, influencer support, and hands‑on brand storytelling. You’ll play a key part in producing scroll‑stopping social content, hosting lives, supporting TikTok Shop activity, and bringing campaigns to life through creators and brand activations.

As part of a fast‑paced, collaborative marketing team, you’ll have the opportunity to put your creativity at the heart of a high‑growth beauty brand, shaping the content our audience sees, strengthening our community, and supporting impactful partnerships that drive awareness and revenue. If you live and breathe social, have an eye for trends, and love creating content just as much as you love working with creators, this role is for you.

Key Responsibilities

Social

• Lead the social content calendar for key platforms - from trends to challenges to product storytelling, you’ll keep our presence fresh and scroll‑stopping.
• Plan, script, shoot, and edit social‑first content (both short‑form video and live recaps) that aligns with brand campaigns and key product launches.
• Create content for our paid ads team, to use across our paid social strategy.
• Host TikTok Live sessions regularly to engage, educate, and entertain our growing community - showcasing UKLASH products in an authentic, confidence‑boosting way.
• Schedule all social posts, writing captions that are on brand and inherit the UKLASH tone of voice and monitor performance.
• Manage community engagement - respond to comments, build relationships, and support the growth of a positive, inclusive space.
• Support the Social Media Manager and Paid Media Team to create TikTok shop specific content to support campaigns and increase TikTok Shop revenue.
• Support the Retail Team with content to support key retail partners BAU and launches.
• Monitor performance using key metrics and analytics to provide feedback, improve content, and hit KPIs.
• Stay ahead of social trends, creators, and platform updates, constantly bringing new ideas to the table.

Influencer & Activations

• Support Snr. Influencer & Activations manager with content briefing.
• Support Snr. Influencer & Activations manager with paid partner communications.
• Responsible for paid partner content tracking and reporting.
• Support Snr. Influencer & Activations manager and Influencer & Activations Executive with planning and logistic of events, including design briefing.
• Attend influencer and PR events assisting managing talent and helping the wider team to ensure all events are delivered to the highest standard.
• Stay updated on industry trends and emerging influencers to ensure you’re ahead of the curve.

Requirements

• 2+ years of experience managing social media platforms, content‑creation and influencer support for a beauty, fashion or lifestyle brand.
• Strong knowledge of beauty products, skincare routines, and social trends (you live on TikTok and IG).
• Be a natural on camera - confident, personable, and quick‑thinking, with a strong grasp of what works on live and know how to connect with an audience in real time.
• Experience in TikTok Live presenting or similar livestreaming platforms is a bonus.
• Strong video editing skills - you know your way around editing tools (possibly CapCut or similar apps).
• Creative thinker with a solid understanding of content strategy, social performance, social platform nuances, and influencer performance.
• Excellent writing skills with a flair for crafting engaging captions and brand‑aligned copy.
• You’re a self‑starter, full of initiative, and comfortable working remotely in a fast‑paced, creative environment.
• Proficiency in social media and influencer tools, scheduling and reporting platforms.
• Strong analytic skills and competent in analysing and presenting data in weekly Marketing reporting meetings.
• Passionate about beauty and confident in representing a brand you believe in.

Bonus Points

• Experience in TikTok Live presenting or similar livestreaming platforms.
• Experience with influencer marketing.
• Photography, videography, or graphic design skills.
• Personal interest in beauty, skincare, makeup artistry, or content creation.
• Experience working within the US market.

What You’ll Love

• Being part of a growing beauty brand with a strong voice and mission
• Working alongside a passionate and creative team
• Accessing the latest beauty products and exclusive launches
• Flexible work environment and opportunities for growth
• Work from Abroad policy
• 25 days holiday + Bank Holidays

Why Join Us?

At UKLASH, we’re more than just beauty- we’re a brand built on confidence, empowerment, and community. We champion diversity, inclusion, and creativity at every level. If you're excited by the opportunity to shape a leading beauty brand’s presence on social media and be part of something truly impactful- we’d love to hear from you.

This job description is not intended to be an exhaustive list of duties to be performed by the employee. This job description may be altered to reflect the business needs of the company.

Equal Opportunity Statement

At UKLASH we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experiences. We are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability. If you share our values and want to help make a difference, we'd love to hear from you.

Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Personal Care Product Manufacturing

Referrals increase your chances of interviewing at UKLASH by 2x

Get notified about new Social Media Coordinator jobs in London Area, United Kingdom.