Social Content Specialist - Freelance Talent Pool

Zinc Network; City of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A creative digital agency in London is seeking a Social Content Specialist to join their freelance talent pool. As a Specialist, you will create engaging content tailored for various social platforms, collaborate with teams, and stay updated on content trends. The ideal candidate should have a creative mindset, design proficiency, and the ability to adapt content for diverse audiences. This full-time role offers a chance to contribute to impactful campaigns that promote open societies.

Qualifications

• Strong eye for design, motion, and narrative with confidence presenting ideas.
• Proven ability to develop social-first content that is imaginative and strategic.
• Ability to adapt creative approaches to diverse audiences.

Responsibilities

• Interpret briefs and recommend content approaches tailored to objectives.
• Design and produce social-first content across various formats.
• Stay updated with evolving content trends and audience behaviours.

Skills

Creative thinking

Understanding of social engagement

Design proficiency

Time management

Tools

Canva

Adobe Premiere

Adobe Creative Suite

Job description

Overview

Social Content Specialist - Freelance Talent Pool. Are you a creative thinker with the hands-on skills to bring bold ideas to life across different social platforms? Zinc Network is expanding its talent pool for Social Content Specialists, hybrid content strategists and makers who can turn audience insights and campaign briefs into engaging, platform-native content, from Stories to GIFs, polls to Reels.

Key Responsibilities

• Interpret briefs and recommend content approaches tailored to objectives, platforms (aspect ratios, placements, safe zones), and audience insights.
• Contribute original ideas in brainstorms and project meetings, shaping campaign narratives and social storytelling.
• Design and produce social-first content across video and static formats, from short-form videos, animations, and explainers to graphics, carousels, and shareable cards, ensuring outputs are optimised for various platforms while staying aligned with campaign goals and brand guidelines.
• Repurpose existing creative into fresh formats, ensuring assets are audience-relevant, accessible, and platform-native.
• Tailor all content to the specific requirements of each platform, applying best practices for formats, safe zones, accessibility, and native tone of voice.
• Write clear, impactful on-screen copy and social captions that enhance engagement.
• Stay up to date with evolving content trends, platform updates, and audience behaviours to keep creative fresh, effective and relevant.
• Work closely with designers, strategists, researchers, and campaign teams, responding to feedback and iterating on assets to deliver high-quality final outputs.

Requirements

• Strong eye for design, motion, and narrative, with confidence in presenting ideas.
• Understanding of what drives engagement on Instagram, TikTok, YouTube Shorts, Telegram, and emerging platforms.
• Proven ability to develop social-first content that is both imaginative and strategic.
• Proficiency in Canva, Adobe Premiere and the Adobe Creative Suite
• Comfortable in a fast-paced, collaborative environment with excellent time management.
• Ability to adapt creative approaches to diverse audiences, with awareness of sociopolitical contexts.

Why Zinc?

• Contribute to campaigns that strengthen open societies.
• Scope to innovate and experiment with new ideas and formats.
• Collaborate with international teams and contribute to projects that engage audiences around the world.

We are committed to building a diverse and inclusive team and welcome applications from individuals of all backgrounds. We believe that a diversity of perspectives, cultures and experiences strengthens the creativity and relevance of our work.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Other

Industries

• IT Services and IT Consulting