SEO Specialist

Legend Corp; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading iGaming company in London is seeking an SEO Specialist to drive organic growth and craft effective SEO strategies. The role involves collaborating with cross-functional teams to ensure successful implementation of SEO tactics. Ideal candidates will have proven SEO experience in English-speaking markets and strong analytical skills. The company offers a dynamic and innovative workplace with great perks and opportunities for growth.

Benefits

Annual discretionary bonus

Paid annual leave including a festive break

Long-term incentive plan

Tailored work-life balance flexibility

Qualifications

• Proven SEO experience in English speaking markets such as the US and UK.
• In-depth knowledge of industry-standard SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
• Excellent organisational, time management, and communication skills.

Responsibilities

• Create and execute SEO strategies for EN-focused assets.
• Monitor, audit, and directly optimise assets to improve SEO performance.
• Work closely with cross-functional teams to align SEO strategies with business objectives.

Skills

Proven SEO experience in English speaking markets

In-depth knowledge of SEO tools (SEMrush, Ahrefs)

Excellent organisational skills

Analytical and problem-solving skills

Tools

SEMrush

Ahrefs

Screaming Frog

Google Search Console

Job description

Overview

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring an SEO Specialist, reporting directly to our Head of SEO.

Are you passionate about SEO and ready to make your mark in the fast-paced world of iGaming?

As an SEO Specialist, you’ll be at the forefront of driving organic growth in a competitive and dynamic industry. Dive into exciting challenges, craft strategies tailored to the unique nuances of various regions’ audiences, and collaborate with a team of SEO experts to deliver impactful results in the ever-evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high-energy environment where your skills make a real impact, this is the role for you!

In this role, we value diverse perspectives and encourage you to apply even if you don\'t meet every qualification listed.

Responsibilities

• Create and execute SEO strategies for EN-focused assets
• Own your assets’ SEO performance and monitor, audit, and directly optimise to improve their organic performance
• Find and create new opportunities by analysing market and industry developments, competitors, and user behaviour
• Set ambitious outcome-focused SEO goals and create seasonal initiatives for your products and report progress to stakeholders
• Own your assets’ SEO performance and monitor, audit, and directly optimise to improve their organic performance
• Lead SEO discovery, provide expert recommendations, and perform final quality assurance for all new page launches
• Work closely with content, marketing, product development, and tech teams to align SEO strategies with broader business objectives

What You\'ll Bring

• Proven SEO experience in English speaking markets such as the US and UK
• In-depth knowledge of industry-standard SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
• Excellent organisational, time management, and communication skills, with proficiency in both written and spoken communication
• Ability to collaborate effectively with cross-functional teams, including content, marketing, and technical teams
• Strong analytical and problem-solving skills, including formulating and testing SEO hypotheses, analysing data to assess performance, and a strong understanding of SERP analysis and competitive intelligence
• Able to think independently and use self-initiative

The Interview Process

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Senior SEO Specialist and SEO Manager (1 hour video via Zoom)
• 3rd: Task Interview - you will be given 5 days to complete the task before presenting in back to our team, Head of SEO and General Manager of Gaming (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\'s, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we\'ll do all we can to support you.