SEO Copywriter

Anderson Anderson & Brown LLP.; Scotland; On-site; GBP 40,000 - 60,000; Full time

Job summary

A professional services group in Scotland is seeking a talented SEO Copywriter to join their dynamic Marketing team. You will be responsible for creating SEO-optimised content that enhances online visibility, supports paid campaigns, and engages audiences. Ideal candidates will have at least 3 years of experience in SEO copywriting and a strong grasp of content strategies that drive conversions. This role offers a competitive salary and opportunities for career growth.

Qualifications

• Minimum of 3 years experience in SEO Copywriting, ideally in a B2B or professional services environment.
• Excellent writing, editing and proofreading skills.
• Proactive, results-driven mindset with excellent problem-solving abilities.

Responsibilities

• Write SEO-optimised copy for service pages, blogs, and landing pages.
• Continuously refine existing website content to improve discoverability.
• Apply conversion-focused writing techniques to improve engagement.

Skills

SEO Copywriting

Keyword intent understanding

Content structure for SEO

Editing and proofreading

MS Office proficiency

Communication skills

Tools

WordPress

SEMrush

HubSpot

Job description

4 days ago Be among the first 25 applicants

THE BUSINESS AAB is a tech-enabled business critical services group providing audit and accounting, tax, payroll and HR, outsourcing and advisory solutions globally. We help our clients manage the critical elements of their business – its people and its finances – by providing resources and technology that ensure things run smoothly no matter what hurdles they encounter.

Location Scotland

Job Details AAB is a tech-enabled business critical services group providing audit and accounting, tax, payroll and HR, outsourcing and advisory solutions globally. We help our clients manage the critical elements of their business – its people and its finances – by providing resources and technology that ensure things run smoothly no matter what hurdles they encounter.

THE TEAM At AAB we pride ourselves on providing everyone with an inspiring career opportunity. Our culture keeps the layers simple and the relationship personal. We know that our success is down to one thing, our people, and we make sure looking after our people is at the heart of everything we do. Does AAB sound like a good fit for you? We currently have an opening for a SEO Copywriter to join our Marketing team.

THE ROLE SEO Copywriter – Scotland

Job Overview We’re looking for a talented SEO Copywriter to join our dynamic, fast-paced team. Reporting directly to the Digital Marketing Manager, you’ll work closely with colleagues across marketing, events and business development, ensuring cohesive strategies and shared goals. This role involves creating optimised, conversion-focused content that strengthens our online visibility, supports paid campaign performance, and keeps our websites fresh, accurate, and engaging. This role is perfect for someone who blends creativity with analytical thinking - understanding not just how to write for people, but also how to write for search. This is an opportunity to contribute to a hardworking and collaborative environment, delivering on ambitious marketing initiatives with a supportive team.

Key Responsibilities

• Write SEO-optimised copy for service pages, sector pages, blogs, and landing pages. Build content around keyword maps, search intent, and topical ensuring each piece is aligned with our SEO strategy and brand tone.
• Continuously refine and expand existing website content to strengthen keyword alignment and improve discoverability. Use SEO insights to prioritise updates that enhance clarity, relevance, and engagement across key service and sector pages.
• Adapt content to appear in AI Overviews, featured snippets, and conversational search results. Incorporate target questions, semantic keywords, and natural phrasing to maximise our visibility in emerging AI search formats.
• Apply conversion-focused writing techniques – including clear CTAs, persuasive headlines, and benefit-driven messaging – to improve engagement and conversion rates. Use insights from GA4 and PPC data to strengthen messaging and landing page performance.
• Create compelling, keyword-aligned articles that build topical authority and support backlink opportunities. Collaborating with subject matter experts across the business, turn complex insights into clear, engaging, and shareable content that reinforces our expertise.
• Produce content that re-engages existing audiences and supports lead nurturing, including reactivation blogs, case study summaries, and email copy. Strengthen client relationships, encourage repeat engagement, and drive qualified leads through the funnel.

Qualifications, Skills & Experience

• Minimum of 3 years experience in SEO Copywriting, ideally in a B2B or professional services environment
• Strong understanding of keyword intent, on-page optimisation and content structure for SEO
• Excellent writing, editing and proofreading skills
• Ability to create content that balances SEO performance with brand tone and conversion goals
• Proactive, results-driven mindset with excellent problem-solving abilities
• Detail oriented with strong organisational skills
• Excellent communication and interpersonal skills
• Proficient use of MS Office packages and Teams

Preferred Skills

• Experience working in a fast-paced/growth environment
• Experience with WordPress, SEMrush and HubSpot desired but not essential
• Ability to engage with a range of stakeholders and team members
• Proactive and positive attitude to problem solving and ability to work independently as well as part of a team

At AAB you will have tremendous opportunities that will meet your career aspirations, working in a progressive, energetic and stimulating environment alongside supportive and engaging professional teammates.

AAB Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Disclaimer Unsolicited CVs sent to AAB by Recruitment Agencies will not be accepted for this position. AAB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

Salary Competitive

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing, Public Relations, and Writing/Editing

Industries Professional Services

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