Senior Sales Development Representative

Azets Group; City of London; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading business advisory group in London is seeking a Senior Sales Development Representative to enhance their sales pipeline by engaging prospective clients through multi-channel outreach. The ideal candidate will have a strong background in sales development, excellent communication skills, and a proven ability to connect with senior executives. This full-time position offers a vibrant work environment and competitive salary package.

Qualifications

• Strong understanding of outbound prospecting techniques and B2B sales cycles.
• Experience engaging with senior decision-makers.

Responsibilities

• Create high-quality business opportunities by identifying and nurturing prospective clients.
• Execute multi-channel outreach to secure meetings with senior decision-makers.
• Help improve pipeline generation through alignment with marketing.

Skills

Outbound prospecting techniques

Excellent communication skills

Strong business acumen

Organised and disciplined

Resilient and tenacious

Results-driven mindset

Education

Proven experience in Sales Development or Business Development

Tools

CRM tools (Salesforce, HubSpot)

Job description

About Us

Azets is an international business advisory group, with 9,000 local experts in 190 locations across eight countries, backed by progressive technology. We are united by one clear purpose: to improve the lives of our clients, colleagues and communities in a sustainable way. We support 100,000+ clients on their journeys to meet immediate and evolving needs, remove barriers, and deliver sustained outcomes so they can move forward with confidence.

ADVISER OF CHOICE Our clients come in all shapes and sizes, and all 100,000+ trust us with immediate challenges and long-term strategic goals. Clear, sustained outcomes drive client progress.

EMPLOYER OF CHOICE Our people thrive in a supportive, inclusive culture with a modern life-work balance and professional development. Collaboration, community and every contribution helps them move forward with confidence.

ACQUIRER OF CHOICE Trusted locally and backed by international strength, we integrate with new partners, delivering growth with bespoke support that helps them move forward with confidence.

The role

The Senior Sales Development Representative is responsible for creating high-quality business opportunities for Azets by identifying, engaging, and nurturing prospective clients. The role focuses on both outbound prospecting and inbound engagement across multiple channels, including phone, email, social platforms, and events. This position requires a blend of practical execution and strategic insight, with curiosity, resilience, and personal accountability in building a qualified pipeline for the wider sales organisation. A successful Senior Sales Development Representative will be able to:

• Confidently engage with senior decision-makers.
• Understand client needs and challenges.
• Position Azets’ services in a way that resonates and adds value.

The role suits a self-driven individual who thrives in a performance-oriented environment, consistently demonstrates initiative, and is motivated to deliver results through discipline, persistence, and adaptability.

Key accountabilities

Leadership & Stakeholder Management

• Partner with Sales Managers and Directors to ensure smooth handover and effective progression of qualified opportunities.
• Collaborate with Marketing colleagues to align outreach with campaign priorities and messaging.
• Share market insights, prospect feedback, and performance trends with stakeholders to support decision-making and continuous improvement.

Operational Delivery

• Proactively identify, research, and engage target accounts across key industries (e.g., professional services, real estate & construction, healthcare, manufacturing, technology).
• Execute multi-channel outreach (phone, email, LinkedIn, events) to secure meetings with senior decision-makers such as CFOs, Finance Directors, HR Directors, and Business Owners.
• Conduct initial discovery conversations to qualify prospects against Azets’ ideal client profile.
• Position Azets’ services effectively to address identified client needs and pain points.
• Maintain high levels of outbound activity and consistently achieve weekly/monthly performance targets

Organisational Design and Effectiveness

• Contribute to the effectiveness of the sales development function by sharing best practices and supporting peers within the SDR team.
• Help strengthen alignment between Sales, Marketing, and Business Development to improve pipeline generation and conversion outcomes.

Functional Operation Excellence and Innovation

• Ensure accurate and timely logging of all activity, contacts, and notes in the CRM system.
• Track, report, and analyse KPIs including outreach volume, meetings booked, and pipeline contribution.
• Continuously refine prospecting approaches, introducing innovative techniques and tools to enhance results.
• Support the planning and execution of outreach campaigns aligned to Azets’ growth priorities.
• Provide input into target account selection and segmentation based on industry trends and client demand.
• Contribute insights from frontline prospecting to inform broader go-to-market strategies.

Compliance

• Ensure all outreach and engagement activities comply with relevant regulations (e.g., GDPR, data privacy).
• Adhere to Azets’ policies, standards, and ethical guidelines in all client and prospect interactions.

Skills & Experience

Qualifications and Technical Knowledge

• Strong understanding of outbound prospecting techniques and B2B sales cycles.
• Familiarity with CRM tools (Salesforce, HubSpot, or similar)

Experience

• Proven experience in a Sales Development, Business Development, or Inside Sales role.
• Demonstrated success in outbound prospecting and generating qualified opportunities.
• Experience engaging with senior decision-makers (Finance, HR, Operation leaders)

Skills

• Excellent communication skills (verbal and written).
• Strong business acumen and ability to tailor conversations to different buyer personas.
• Organised, disciplined, and resilient with a results-driven mindset.
• Ability to thrive in a fast-paced, high-growth environment.

Behaviours

• Resilient & Tenacious – approaches challenges with a solutions mindset, remains undeterred by setbacks, and consistently finds new ways to progress conversations.
• Results-Driven – motivated by achievement and growth, with a strong commitment to exceeding targets and contributing meaningfully to team pipeline goals.
• Growth Mindset – embraces learning and feedback, demonstrates curiosity, and adapts quickly in a changing environment.
• Persistent & Proactive – maintains determination through obstacles, taking initiative to create opportunities and move work forward.
• Collaborative – values teamwork, celebrates collective success, supports peers, and helps foster a positive, high-performing culture.
• Accountable – takes ownership of outcomes, manages time effectively, and balances activity levels with quality, value-driven engagement.
• Entrepreneurial Energy – brings enthusiasm to shaping processes, sharing best practices, and contributing to the organisation’s growth journey.
• Strong Work Ethic – demonstrates consistency, discipline, and commitment in achieving objectives.
• Values-Led – committed to upholding Azets’ values of Collaboration, Authenticity, Respect, and Dynamism.

The successful candidate will also demonstrate alignment with Azets’ leadership behaviours:

• Communicate with clarity – Share knowledge and listen actively.
• Lead by example – Set high standards and act ethically.
• Do what’s best for the business – Be commercially aware and performance-driven.
• Be creative – Encourage innovation and forward-thinking.
• Keep your promises – Deliver on commitments to colleagues and clients.

Ready to take the next step in your sales career?

If you’re motivated by results, thrive on building meaningful client relationships, and want to be part of an ambitious, supportive team, we’d love to hear from you.

Join Azets and help us move businesses forward with confidence.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development
• Industries: Legal Services and Financial Services

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