Senior Marketing Effectiveness Officer

Consortium of Lesbian, Gay, Bisexual and Transgender Voluntary and Community Organisations Limited; Cambridge; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading dementia research charity in the UK is seeking a Senior Marketing Effectiveness Officer to establish a Single Source of Truth for marketing performance. Key responsibilities include analyzing campaign performance, implementing marketing measurement tools, and providing actionable insights to guide strategy. The ideal candidate will have strong analytical skills and experience in marketing performance data. This role allows flexibility in work location, providing the opportunity to work from home or in the office in Cambridge, enhancing the effectiveness of marketing strategies across various channels.

Benefits

Flexible working arrangements

Career development opportunities

Commitment to diversity and inclusion

Qualifications

• Strong experience analyzing marketing performance data across multiple channels.
• Experience designing or implementing measurement frameworks and dashboards.
• Ability to translate audience insights into practical recommendations.

Responsibilities

• Deliver and implement an ARUK Single Source of Truth dashboard for marketing performance.
• Analyse campaign performance to provide insight on effectiveness and ROI.
• Support the implementation and optimization of effectiveness tools and dashboards.

Skills

Strong analytical skills

Experience with marketing performance data

Experience analyzing marketing performance data across channels

Presentation skills

Ability to work collaboratively

Job description

'Senior Marketing Effectiveness Officer role within the Marketing Planning team at ARUK.'

'Key responsibility involves marketing performance measurement and audience insight.'

'Position requires strong analytical skills and experience with marketing performance data.'

'Flexibility to work from home or office in Cambridge.'

This is a new role sitting within the Marketing Planning team, created to establish ARUK’s Single Source of Marketing Truth. This role helps to establish marketing effectiveness as a core organisational capability at ARUK, ensuring objectivity on performance.

The Senior Marketing Effectiveness Officer will work with the Head of Marketing Planning and Senior Marketing Planning Manager, to deliver robust audience insight, marketing performance measurement, and effective evaluation to inform marketing strategy. The role moves ARUK to a consistent, comparable measurement system that supports income growth, audience development and best use of marketing budgets.

Key Responsibilities

Marketing Effectiveness & Performance Measurement

• With the support of the Senior Marketing Planning Manager, deliver and implement an ARUK Single Source of Truth (SSOT) dashboard for marketing performance.
• Build and maintain consistent KPIs, reporting methodologies and dashboards across all marketing disciplines.
• Analyse campaign performance across channels, providing objective insight on effectiveness, ROI, CPA, long-term value and audience movement through the funnel.
• Produce clear performance summaries and recommendations for senior leadership to guide future decision‑making and budget optimisation.
• Identify what works, what doesn’t, and what should be scaled — ensuring learning is embedded into planning cycles by the Senior Planning Manager.

Audience Insight & Segmentation

• Working with the Senior Marketing Planning Manager, translate priority audience insights into actionable planning and targeting guidance for campaign and channel teams.
• Maintain and update audience personas, segmentation models and behavioural profiles in partnership with the Insight team.
• Support on ad hoc audience research (quantitative and qualitative) to inform proposition development, message testing and campaign design.
• Support the Head of Marketing Planning and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.

Data, Systems & Continuous Improvement

• Support the implementation and optimisation of new effectiveness tools, dashboards, analytics partners and measurement frameworks.
• Work closely with CRM, Data and Finance teams to ensure accurate, consistent flow of supporter, campaign and spend data.
• Identify gaps in data, insight or measurement and propose solutions to resolve them.

Stakeholder Engagement & Upskilling

• Present clear, insightful recommendations to senior leaders and campaign owners to guide investment and planning.
• Support training for teams on how to use insight, performance data and funnel metrics to improve campaign effectiveness.
• Champion a test‑and‑learn culture across the organisation.

Key Outputs

• A clear, agreed set of marketing performance measures and way of working for marketing evaluation used organisation wide.
• Increased understanding and clarity in how marketing success is defined and reported.Evidence of performance insight actively shaping planning, channel selection and investment.
• Improved ability to demonstrate marketing’s contribution to income and growth.
• Strong confidence from senior leaders in marketing effectiveness.

What we are looking for

• Strong experience analysing marketing performance data across multiple channels (digital, brand, fundraising, PR, paid media etc.).
• Demonstrable experience designing or implementing measurement frameworks, dashboards, KPIs, or campaign reporting approaches.
• Experience working with audience insight (quantitative and qualitative) and translating this into practical recommendations for campaign planning or proposition development.
• Experience working with analytics, data, or CRM teams to extract, clean and interpret data into marketing strategy.
• Experience presenting insight and performance findings to senior stakeholders, with clear recommendations.
• Ability to interpret complex datasets, identify patterns, and turn evidence into actionable improvements.
• Highly analytical, with strong critical thinking and problem‑solving skills.
• Able to communicate complex information simply and compellingly.
• Curious, evidence‑led mindset — always seeking to understand “what’s working and why”.
• Comfortable challenging constructively and influencing decision‑making.
• High attention to detail and accuracy.
• Ability to plan and manage multiple insight or analysis workstreams simultaneously.
• Collaborative and proactive — able to work closely with Fundraising, Digital, Insight, Brand, Comms and Data teams.

Additional Information

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office

Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 11th January 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.

We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under‑represented. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us at [e-mail].

How to apply

Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK

Alzheimer’s Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trialsthat slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

In 2024, we were incredibly proud to be awarded a 3‑star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3‑star accreditation.

We were also listed in the prestigious Best Companies lists:

• 18th in the 100 Best Large Companies to Work For in the UK.
• 10th in the 50 Best Companies to Work For in the East of England.
• 2nd in the 30 Best Companies to Work For in the Charity Sector.

ARUK really does look after its people, where you will be able to add value and make a difference.

To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK

If this job opportunity is not suitable, then check out the other LGBT friendly jobs across UK!