Senior Insight Consultant

Wearehuman8; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading brand insights firm in Manchester is seeking a Senior Insight Consultant to conduct consumer research and analysis, leveraging AI tools and behavioral frameworks. The role involves supporting clients through qualitative and quantitative methodologies, synthesizing multi-source data, and crafting compelling narratives. Candidates should have a strong understanding of human behavior, strategic thinking, and excellent communication skills. This position offers mentorship and growth opportunities in a collaborative culture.

Benefits

Direct mentorship

Career growth at a recognized industry leader

Culture of curiosity and collaboration

Qualifications

• Strong foundation in understanding human behavior and structured thinking.
• Experience with qualitative and quantitative research methodologies.
• Ability to combine multi-source data into compelling conclusions.

Responsibilities

• Provide end-to-end support on qualitative and quantitative projects.
• Conduct various qualitative research methodologies and live moderation.
• Analyze research findings to build a holistic view of the consumer.

Skills

Understanding human behavior

Strategic Thinking

Data Synthesis

Data Analysis & Interpretation

Behavioral Frameworks

AI Tool Proficiency

Visual Storytelling

Education

Degree in Social Sciences, Psychology, or Business

Master's degree

Job description

Senior Insight Consultant

Department: Client Teams

Employment Type: Permanent - Full Time

Location: Manchester

Description

At Human8, we unlock brand growth through human understanding. Leveraging our heritage and the core pillars of brand growth, we are reinventing how clients achieve high-quality, holistic insights that spark action – what we call the Human Spark. In this role, you will support on exciting projects and become a strategic partner. Moving beyond traditional research, you will use data to solve complex business challenges. Your curiosity will drive discovery and directly influence client decisions. We will invest in your growth and guide you to master behavioral frameworks and AI tools to uncover the "why" behind consumer behavior and craft the narratives that define our clients' futures. Kindly note that we have an office London and Manchester, and will be accepting applicants from either location.

Key Responsibilities

Client Execution and Delivery

• Proactive end-to-end support on qualitative and/or quantitative projects, including the setup and maintenance of high-engagement online communities and activities.
• Conduct a variety of qualitative research methodologies, including live moderation of groups, IDIs and shop-alongs, as well as moderating asynchronous discussions, ethnographies, and diary tasks.
• Analyze, interpret and report on findings from quantitative and/or qualitative research to build a holistic view of the consumer. Collaborate with data specialists and senior team members to combine multi-source data into compelling conclusions.
• Identify key findings and insights using models like the ISC (Inter-Subjective-Cultural) to understand human attitudes and behaviors in their social and cultural context. Craft these findings into a coherent, relevant and evidence-based narrative.
• Leverage AI tools and behavioral frameworks to integrate different data types, uncover deeper meanings and increase the value of client deliverables. Summarize and communicate the findings, insights and narrative in a clear, compelling and visually appealing way.
• Build presentation skills by sharing findings internally, supporting client meetings, and effectively communicating the story behind the data.

Account & Commercial Management

• Gain valuable client exposure by assisting with project-related communications and tasks.
• Develop an understanding of client needs and business objectives, using a blended insights perspective to contribute thoughtful ideas.
• Apply foundational knowledge to projects, adding value and supporting commercial objectives under the guidance of senior team members.
• Collaborate with the team to promote our brand by contributing to the creation of engaging content for social media and client outreach.
• Apply a supportive and growth-oriented mindset to all tasks, contributing to the team’s commercial and brand objectives through diligent execution and collaborative problem‑solving.

Skills, Knowledge & Expertise

• We value a strong foundation in understanding human behavior and applying structured thinking to complex problems. This could be developed through a degree in a relevant field (such as Social Sciences, Psychology, or Business) or equivalent practical experience. Advanced study or a Master’s degree is a plus.
• Strategic Thinking: Connect Marketing insights to a broader organizational goal, strategically influencing and shaping thinking
• Data Synthesis: Integrating multi-source data (qualitative and quantitative) to form a holistic story.
• Data Analysis & Interpretation: Analyzing research findings to identify patterns, themes, and key insights.
• Behavioral Frameworks: Applying models (like the ISC model) to understand behavior in social and cultural context.
• AI Tool Proficiency: Leveraging artificial intelligence tools to enhance data analysis and uncover deeper meaning.
• Visual Storytelling: Creating clear, compelling, and visually appealing reports and presentations.

Job Benefits

• Receive direct mentorship and master cutting-edge methodologies in behavioral science and AI analytics.
• Do meaningful work that shapes key decisions and influences client futures.
• Thrive within a culture built on curiosity, collaboration, and innovation.
• Build your career at a recognized industry leader with a strong heritage in brand growth.