Senior Experiential Account Director

ZEAL Creative; City of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading brand activation agency in London seeks an experienced Account Director to strategically lead campaigns for household FMCG brands. The ideal candidate will possess proven experience in experiential marketing, exceptional financial management skills, and a knack for innovative thinking. This role offers a contributory pension scheme, an annual bonus, private medical insurance, and other unique benefits including a dog-friendly office and a work-from-home budget.

Benefits

Contributory pension scheme

Annual company bonus scheme

Private Medical Insurance

Dog friendly offices

Work from home budget

Qualifications

• Proven experience as an Account Director or Senior Account Manager.
• Experience in delivering experiential campaigns for clients in the FMCG sector.
• Strong financial management skills and commercial acumen.

Responsibilities

• Lead a portfolio of household brands in the FMCG sector.
• Deliver strategic direction and meet fiscal targets.
• Manage relationships with external providers.
• Identify and drive opportunities for client portfolio growth.
• Review project deliveries to achieve efficiencies.

Skills

Account management experience

Strategic thinking

Financial management

Innovative idea generation

Excellent communication

Job description

We are ZEAL – the UK’s Most Effective Brand Activation Agency.

Founded in 2014 by friends and colleagues Stewart Hilton and Robert White, ZEAL has pursued its ambition to be the World’s Most Recommended Agency by recognising that our amazing people are the key to our success.

We’re proud partners to Nestlé, Carlsberg, Arla, Weetabix, Suntory, Bacardi, PZ Cussons, and more, delivering award-winning work across brand strategy, shopper marketing, experiential, partnerships, social and integrated campaign development.

Four-time IPM ‘Agency of the Year’ winner and, winner of the Campaign Experience Awards’ ‘Most Outstanding Creative Idea’ (2024), our principles around our people are simple – you bring your passion, creativity and drive and we invest in your training, long‑term personal development and give you the resources you need to thrive and create your best work.

We’re passionate about creating an inclusive place to work that celebrates and values diversity and inclusion and ultimately, enriches our culture.

So, if working with leading global brands on award‑winning campaigns sounds like your ideal day, look no further!

Role in summary

Joining our growing experiential arm, you’ll strategically lead a portfolio of household brands in the FMCG sector and beyond. Bringing your innovative thinking to the table to help deliver impactful campaigns including pop‑ups, sampling, PR stunts and more.

Reporting to our Head of Experiential, this role will play a key part in shaping how we continue to deliver award‑winning campaigns for our clients.

What you’ll be doing:

• Delivering strategic direction to your client across your portfolio of brands
• Leading the delivery of projects with accountability for the fiscal targets, accurately forecasting contribution across your accounts, ensuring it is delivered as planned
• Managing relationships with external providers including producers, events organisers etc, to foster a cohesive and effective partnership
• Working alongside the Director of Experiential to identify and drive opportunities to grow your portfolio including contributions, new services, and new categories
• Reviewing and analysing the delivery of projects with a view to achieving future efficiencies whilst ensuring all work is delivered with the highest of standards and surpasses client’s expectations
• Actively developing your knowledge of the landscape in which your clients’ brands operate, keeping abreast of the latest developments in the marketplace, business performance and wider environmental influences and proactively sharing this with the wider team

What you’ll bring to the role:

• Proven experience working as an Account Director or Senior Account Manager, delivering experiential campaigns for clients in the FMCG sector, ideally in the drinks space
• Proven abilities in growing client revenues
• Innovative, a great idea generator and a strategic thinker concerning brands
• A first‑class communicator who can comfortably negotiate and challenge
• Exceptional financial management skills and commercial acumen

How we reward you:

• Contributory pension scheme
• Annual company bonus scheme
• Private Medical Insurance
• Life Assurance
• Continuous learning and development
• Enhanced parental benefits

Additional benefits:

• The last Friday of every quarter is a ZEAL Day off
• Christmas closure
• Work from home budget to help you achieve your dream set up
• Dog friendly offices
• A wealth of social events from our seasonal gatherings to our quarter review get‑togethers

If this role is of interest, click ‘apply now’ to share your CV! No recruiters, please.