Senior Customer Marketing Leader — Loyalty & Growth

LNER Business Daily Group; York and North Yorkshire; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading travel company in the United Kingdom is seeking a Senior Customer Marketing Manager to shape their marketing strategy and lead a high-performing team. This role involves managing a substantial budget and driving engagement through various digital channels. Ideal candidates will have extensive experience in customer marketing and agency management, with a strong focus on data-driven decision-making. Offering a fixed-term contract, this position promotes a collaborative and inclusive work environment.

Benefits

Free travel on LNER

50% discount on LNER tickets for friends & family

Annual cycle to work schemes

Health & wellbeing schemes and discounts

Rewards & awards to recognise achievements

Qualifications

• Solid experience in customer marketing with a strong track record.
• Experience managing agencies and contracts effectively.
• Strong stakeholder management skills with the ability to influence and collaborate.
• Excellent communication skills for presenting ideas.
• Strong commercial and numerical skills for building business cases.

Responsibilities

• Leading and developing a high-performing customer marketing team.
• Championing personalised customer communications across the lifecycle.
• Owning the customer marketing roadmap and digital initiatives.
• Defining success metrics and optimising results through data.
• Managing a multi-million-pound customer marketing budget.

Skills

Customer marketing

Agency management

Stakeholder management

Project management

Digital marketing

Job description

A leading travel company in the United Kingdom is seeking a Senior Customer Marketing Manager to shape their marketing strategy and lead a high-performing team. This role involves managing a substantial budget and driving engagement through various digital channels. Ideal candidates will have extensive experience in customer marketing and agency management, with a strong focus on data-driven decision-making. Offering a fixed-term contract, this position promotes a collaborative and inclusive work environment.