Senior CRM & Personalisation Manager (12mth FTC)

Concepts for Business, LLC; Huddersfield; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading baby products company in Huddersfield seeks a Senior CRM & Personalisation Manager to lead the CRM team and develop customer relationship strategies across multiple digital channels. You will oversee data collection, engagement strategies, and collaborate with stakeholders to enhance customer growth. The role includes a hybrid working model and generous employee benefits.

Benefits

33 days holiday, increasing to 40

Employer pension contribution

Significant staff discounts

Subsidised health cover

Family-related leave policies

Qualifications

• Strong experience in leading CRM teams and developing strategies.
• Expertise in data collection and analysis to enhance customer engagement.
• Ability to manage omni-channel marketing initiatives.

Responsibilities

• Lead the CRM team to define strategy and plans.
• Develop and deliver customer growth plans.
• Accountable for customer contact strategy to meet objectives.

Skills

CRM strategy development

Data analysis

Customer relationship management

Engagement strategies

Stakeholder collaboration

Omni-channel marketing

Tools

Dotdigital

Dynamic Yield

Job description

Senior CRM & Personalisation Manager (12‑month Fixed‑term Contract)

Mamas & Papas – An award‑winning global omni‑channel nursery/baby brand and retailer based in Huddersfield, West Yorkshire.

This role is part of our Digital/Ecommerce team and focuses on developing and executing loyalty and customer relationship strategies across email, push notifications, on‑site personalisation and other digital channels. You will lead the CRM team, drive data collection and optimisation, and collaborate with stakeholders to boost customer growth and engagement.

Key Responsibilities

• Lead the CRM team to define the strategy, plans and KPIs (one direct report).
• Play an integral role in the creation and delivery of the reward programme.
• Develop and deliver the customer growth plan.
• Accountable for the customer contact strategy and database usage to meet commercial objectives.
• Deliver the contact strategy across email, push notifications, on‑site personalisation and other digital channels.
• Drive omni‑channel multi‑device CRM capabilities to maximise actionable customer data.
• Improve data collection across the Mamas & Papas ecosystem.
• Present regular analysis and KPI reporting to drive continuous improvements.
• Work closely with stakeholders to quantify CRM’s contribution to overall sales.
• Leverage technologies such as Dotdigital and Dynamic Yield to streamline processes and improve efficiency.

Benefits

• 33 days holiday, increasing to 40 with service.
• Buy & Sell holiday schemes.
• Employer pension contribution from day one enrolment.
• Significant staff discounts for family & friends from our shops and online.
• Ongoing offers and discounts across a variety of external organisations.
• Subsidised health & critical illness cover and insurances.
• Supportive family‑related leave policies (including enhanced maternity, IVF & fertility, surrogacy, paternity, adoption, shared parental leave).
• Supportive Foster Care & Carers Leave.
• Support for Loss and Bereavement.
• A Menopause Friendly Employer.
• Employee Recognition and Appreciation Schemes.
• Environmentally responsible initiatives supporting a sustainable future.
• Collaborative and inclusive workplace culture.

Head Office

• Hybrid flexi working: 3 days in the office.
• Flexi‑time based around core hours, whether in office or remote.
• Free car parking, prayer & contemplation room, subsidised canteen, free tea & coffee, games & TV rooms.

(NB*: All benefits subject to individual schemes criteria & terms)

Mamas & Papas (Head Office)
Colne Bridge Road, Huddersfield, West Yorkshire, HD5 0RH
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