Senior CRM Lead – Health Pharmacy (Hybrid, Leeds)

Pharmacy2U Ltd.; Leeds; Hybrid; GBP 63,000 - 75,000; Full time

Job summary

A leading healthcare company in Leeds is seeking a Senior CRM Manager to enhance patient engagement and oversee customer database growth. This hybrid role requires expertise in CRM strategy, digital marketing, and compliance with healthcare regulations. You will lead multi-channel campaigns and collaborate across teams to improve patient communications. The ideal candidate should have a strong background in data analytics and a desire to drive innovative CRM initiatives.

Benefits

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Employee discount site

Health and wellbeing initiatives

25 days annual leave increasing with service

Qualifications

• Deep understanding of CRM strategy and lifecycle management.
• Strong grasp of healthcare compliance and regulations.
• Advanced knowledge of customer segmentation and personalisation.

Responsibilities

• Design and deliver lifecycle communication programs.
• Lead multi-channel CRM campaigns.
• Ensure communications comply with NHS and GDPR.

Skills

CRM strategy

Digital Marketing

Data Analytics

Customer Segmentation

Healthcare Compliance

Education

Bachelor’s degree in Marketing or related field

Professional certification in Digital Marketing or CRM

Tools

Selligent

Microsoft Dynamics 365

Acoustic

Job description

A leading healthcare company in Leeds is seeking a Senior CRM Manager to enhance patient engagement and oversee customer database growth. This hybrid role requires expertise in CRM strategy, digital marketing, and compliance with healthcare regulations. You will lead multi-channel campaigns and collaborate across teams to improve patient communications. The ideal candidate should have a strong background in data analytics and a desire to drive innovative CRM initiatives.