Senior Commercial Creative Strategist

dmg media limited; City of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media company in the City of London seeks a Senior Commercial Creative Strategist to bridge content and commercial teams. You will craft impactful narratives for social platforms, leading creative development and client engagement. The ideal candidate has extensive experience in a creative role, a knack for digital storytelling, and excels in collaboration. Enjoy a variety of benefits and a dynamic work environment.

Benefits

25 days holiday

Pension plan with contributions

Life cover

DMGT Discounts

Subsidised canteen

Onsite gym

Onsite nurse and GP clinics

Employee Assistance Programme

Discounted dining cards

Qualifications

• Proven experience as a Creative Director or Creative Strategist.
• Strong understanding of social platform behaviours.
• Ability to craft and communicate creative ideas effectively.

Responsibilities

• Lead ideation and development of creative responses to client briefs.
• Deliver compelling pitch decks and storyboards.
• Translate client goals into engaging storytelling formats.

Skills

Creative direction

Digital storytelling

Presentation skills

Collaboration

Job description

Position: Full Time/Permanent

About the role

As Senior Commercial Creative Strategist within our New & Creator Media division, you’ll be the creative bridge between our content and commercial teams – shaping ideas that connect brands with our audiences through authentic, story-led content.

You’ll develop and lead high-impact creative concepts that feel native to our social and video platforms, inspire our clients, and drive measurable engagement. Working within a fast-paced environment, you’ll respond to briefs from clients, using audience insight and editorial intuition to craft standout branded content campaigns across social channels. You’ll play a pivotal role translating client objectives into content narratives that are both commercially effective and creatively compelling.

This is a senior hands-on role for an idea-led creative thinker who thrives on collaboration and is passionate about storytelling in the modern media landscape.

Main Responsibilities

• Lead the ideation and development of creative responses to client briefs, crafting engaging narratives and multi-format content ideas that deliver on campaign objectives
• Deliver compelling pitch decks, storyboards, mock-ups and written responses that bring campaign ideas vividly to life for clients and internal stakeholders

Client and Campaign Strategy

• Work collaboratively with commercial, editorial and design teams – ensuring all commercial creative output aligns with our brand tone and audience expectations
• Translate client goals into storytelling formats optimised for our relevant channels and brands – with a focus on TikTok, Instagram and video-led storytelling
• Support delivery teams post-sale with creative oversight to ensure campaign concepts are executed faithfully and effectively

Innovation and Collaboration

• Keep ahead of emerging social trends, platform features and audience behaviours, using these insights to fuel new creative approaches
• Contribute to internal creative sessions, mentoring junior strategists and elevating the standard of ideas across the wider creative team
• Champion creativity, curiosity and collaboration across the commercial organisation

Person Specification

• Proven experience as a Creative Director, Creative Strategist or equivalent role, preferably in a creative, social or influencer agency
• Strong understanding of digital storytelling formats, social platform behaviours and how to build content that audiences want to share
• Ability to craft and communicate creative ideas through decks, storyboards, and visuals – confident presenting to clients and senior stakeholders
• Demonstrated experience in translating commercial briefs into standout branded content ideas across multiple sectors
• Solid understanding of branded content guidelines, disclosure regulations and platform best practices

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan of up to 3x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits….

About New & Creator Media

dmg newmedia and creator media are two new social publishing arms launched by DMG Media (the publisher of the Daily Mail and other brands) to target social audiences. dmg newmedia focuses on social news and entertainment built on the Daily Mail's social following and is run by a team of Gen Z creatives (@dailymailuk, @dailymailsport @itstherespawn). creator media is home to social-first lifestyle brands powered by creators, including @Eliza.co.uk and @youmagazine.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process

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