Senior App Marketing Analyst — Growth & Insights

Skyscanner Limited; City of Edinburgh; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global travel tech company based in Edinburgh is seeking a Senior Marketing Analyst for their app. The successful candidate will monitor app performance, identify growth opportunities, and collaborate with cross-functional teams. Candidates should have experience in performance marketing and be proficient in Tableau. This role offers a hybrid work model and encourages a diverse work environment.

Benefits

Hybrid working model

Inclusive workplace

Generous parental leave policies

Qualifications

• Proven experience in data or performance marketing roles within consumer apps or SaaS.
• Familiar with mobile attribution data and analytics.
• Ability to simplify data for non-data stakeholders.

Responsibilities

• Monitor app marketing performance and craft narratives.
• Identify growth opportunities and analyze current drivers.
• Conduct root-cause analyses for underperformance.
• Build data visualizations and dashboards.
• Manage app marketing forecasts and budgets.
• Understand LTV measurement from acquisition channels.
• Plan incrementality testing with Data Science.

Skills

Data analysis

Performance marketing

Collaboration

A/B testing

Data visualization

Tools

Tableau

Kubit

Branch.io

Job description

A global travel tech company based in Edinburgh is seeking a Senior Marketing Analyst for their app. The successful candidate will monitor app performance, identify growth opportunities, and collaborate with cross-functional teams. Candidates should have experience in performance marketing and be proficient in Tableau. This role offers a hybrid work model and encourages a diverse work environment.