Senior Analyst - Product Analytics

The Very Group; Liverpool; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading online retail company based in Liverpool seeks an experienced Analyst to optimise campaigns and deliver commercial analysis. The ideal candidate will possess strong analytical skills, a degree in a numerate discipline, and expertise in SQL or SAS. This role involves collaborating cross-functionally with teams to develop actionable insights and improve campaign performance. Benefits include a hybrid working model, generous holiday policy, and a flexible benefits allowance.

Benefits

Flexible, hybrid working model

30 days holiday + bank holidays

£1,000 flexible benefits allowance

Bonus potential

Discount on Very.co.uk

Qualifications

• 5+ years of experience in an analytical role, preferably in Online Retail and Financial Services.
• Strong numerical and analytical skills with the ability to identify trends.
• Experience in customer segmentation and advanced analytics desirable.

Responsibilities

• Drive optimisation of campaign activity through analysis and recommendations.
• Deliver commercial analysis to optimise offers and product targeting.
• Collaborate with Data Science to leverage advanced analytics to improve performance.

Skills

SQL

SAS

MS Excel

Numerical Analysis

Education

Degree in a numerate/analytical discipline

Job description

About us

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.uk to help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the Role

• Act as a subject matter expert (SME) for targeting and testing within the Product Analytics team, driving the optimisation of campaign activity through analysis and recommendations
• Deliver commercial analysis to optimise offers and third-party product targeting, supporting our Partnerships and Product teams

Work cross-functionally with teams across the business to achieve campaign objectives

• Provide insights to support group targets, including retail sales, interest income, marketing ROI, and partnerships commission
• Build and enhance processes to monitor and assess offer performance, measuring commercial impact and optimising future strategies and campaigns
• Collaborate with Senior Product Managers to develop new offers and campaigns aligned with group trading objectives
• Maintain reporting on key metrics and campaign activity, ensuring data accuracy and actionable insights

Key Responsibilities

• Design and monitor targeted customer campaigns, ensuring commercial viability and continuous improvement.
• Develop and maintain reporting on campaigns and offer performance, including key trading and customer metrics, to inform strategy and testing.
• Present recommendations for future testing, process improvements and strategies to senior stakeholders, ensuring alignment with group trading objectives.
• Collaborate with Data Science to leverage advanced analytics (e.g. segmentation, modelling, AI) to improve campaign performance.
• Represent the Product team in cross-functional meetings, using insights to influence strategic and tactical decisions.
• Prepare reports for the Board and committees on offer performance to guide decision-making.
• Support Product & Marketing projects, as well as broader business initiatives.
• Build relationships across Marketing, Finance, Data Science, and Retail teams to align initiatives with business goals.
• Mentor and develop Senior Analysts within the FS Product Analytics team.

Essential Skills and Experience

• A self-starter with a degree in a numerate/analytical discipline (e.g., economics, mathematics, accounting) or 5+ years of experience in an analytical role, preferably in Online Retail and Financial Services.
• Proficient in SQL, SAS, or equivalent, with strong MS Excel and Office skills.
• Experience in customer segmentation, test-and-control methodologies, and advanced analytics (e.g. AI, machine learning) desirable.
• Strong numerical and analytical skills, with the ability to identify trends and present actionable insights.
• Ability to translate complex data into concise formats for diverse audiences.
• Solid understanding of retail and database marketing environments desirable.
• Ability to work under pressure, manage tight deadlines, and adapt to changing priorities.

Some of our benefits

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a two-stage interview process for this position:

1st Stage – A 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to learn more about the role and ask any questions you may have.

2nd Stage - A one-hour formal interview where you can expect both competency and technical questions (based on a task we will ask you to prepare for.

Please do let us know if you require any reasonable adjustments.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.