Senior Analyst, Performance Success

Dow Jones; City of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading media company in London is seeking a Senior Analyst to join their custom content team. The ideal candidate will have 2-4 years of experience in online advertising or performance marketing and be proficient with analytics tools. The role involves executing campaigns, collaborating with various teams, and driving innovative content strategies. Excellent communication and organizational skills are essential for success in this fast-paced environment.

Qualifications

• 2-4 years of experience in online advertising or campaign analysis.
• Ability to manage multiple tasks in a fast-paced environment.
• Proficiency with analytics and ad-serving tools.

Responsibilities

• Execute custom content campaigns by tracking delivery and performance.
• Collaborate with multiple teams to ensure campaign success.
• Identify best-performing creative solutions and develop new strategies.

Skills

Analytical skills

Communication abilities

Organizational skills

Time-management skills

Self-starter initiative

Education

Bachelor’s degree preferred

Tools

Google Analytics

Google Ad Manager

Adobe Analytics

Job description

About the Role

As the Senior Analyst, you will be part of the WSJ Barron’s Group’s award‑winning custom content team, The Trust. Based in the London office, you will be responsible for executing custom content campaigns by tracking delivery, creating insightful performance reports, and optimizing campaign performance for our international clients and across global markets.

Responsibilities

• Have strong analytical skills, excellent communication and presentation abilities, and a keen attention to detail.
• Work closely with Campaign Operations, Planning & Strategy, Marketing, Sales, Creative Design, and other teams to ensure campaign success and client satisfaction.
• Collaboration with Sales and other strategic teams is crucial.
• Contribute to audience profiling and identifying first‑party (1P) data insights to ensure that we deliver data‑driven stories that resonate with our audience. We are an information business, so a strategic mindset, knowledge of ad tech tools, and the ability to drive renewals are essential.
• Be responsible for identifying the best‑performing creative solutions and collaborating with the Creative Operations team to develop new, innovative content strategies.

Qualifications

• Minimum of 2‑4 years of experience in online advertising, campaign analysis, or performance marketing.
• Strong ability to manage multiple tasks efficiently in a fast‑paced environment, especially under tight deadlines.
• Proficiency with analytics and ad‑serving tools such as Google Analytics, Google Ad Manager, Adobe Analytics, Pressboard, IAS; experience with social media and video/audio platform metrics is a plus.
• Excellent organizational, time‑management, and communication skills.
• Self‑starter who can take initiative and lead projects with minimal supervision.
• Bachelor’s degree preferred or equivalent related experience.

Business Area

Dow Jones - Media Sales

Job Category

Marketing & Product Management

Union Status

Union role

EEO Statement

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [e-mail]. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.