Salesforce Effectiveness (SFE) Analyst

Essential Pharma Ltd; Uxbridge; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global pharmaceutical company is seeking a Salesforce Effectiveness Analyst to enhance sales force productivity through actionable insights and data analysis. The ideal candidate will work closely with Sales and Marketing teams to build dashboards and support strategic decisions. This is a full-time position based in the United Kingdom, offering flexible working arrangements and comprehensive benefits including annual leave and a performance bonus.

Benefits

Office-based contracts with location flexibility

Home office allowance of £150

5% pension contribution

Life insurance of 4x salary

Enhanced family leave

25 days annual leave

Discretionary annual performance bonus

Qualifications

• 3+ years’ experience in Sales Operations or similar roles in the pharmaceutical industry.
• Knowledge of CRM systems and data visualization tools.
• Demonstrated understanding of sales incentive schemes and field KPIs.

Responsibilities

• Analyze sales performance data to identify trends and opportunities.
• Build and maintain dashboards for real-time performance tracking.
• Collaborate with Sales and Marketing to align metrics with business goals.

Skills

Analytical skills

Data visualization

Salesforce CRM expertise

Commercial analytics

Education

Degree in Business, Statistics, Mathematics, Economics, Life Sciences, or related discipline

Tools

Power BI

Tableau

Salesforce

Veeva CRM

Job description

This range is provided by Essential Pharma. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Essential Pharma

People and Talent Consultant | Essential Pharma | Helping Businesses Grow Through Their People

Salesforce Effectiveness (SFE) Analyst

The SFE Analyst is plays a critical role in enhancing sales force productivity and performance. This role is responsible for providing actionable insights through robust analysis of sales activity, field force KPIs, call planning effectiveness, targeting, and CRM data quality. The ideal candidate will support strategic commercial decisions by developing tools, dashboards, and performance frameworks to enable data-driven decisions that optimize field execution and align with commercial objectives. If you are keen to join a patient centric, high-growth company, then read on and apply today!

What You Will Do

• Analyse sales performance data, field force activity, and customer segmentation to identify trends and opportunities for improvement.
• Build and maintain interactive dashboards (e.g., Power BI, Tableau) to support real-time sales team performance tracking and management.
• Lead reporting and analytics around field KPIs: frequency, reach, call execution, territory coverage, and sales effectiveness.
• Own and manage territory alignment, call plans, and incentive compensation tracking.
• Maintain and enhance the CRM system (e.g., Salesforce, Veeva CRM), ensuring data integrity, usability, and alignment with commercial processes.
• Collaborate with Sales, Marketing, and Commercial Operations to support strategy execution and align metrics with business goals.
• Develop and manage field force effectiveness scorecards and regularly present insights to cross‑functional stakeholders.
• Support product launches by ensuring field force readiness through performance tracking tools and KPIs.
• Provide ad hoc analytical support on commercial initiatives, salesforce deployment strategies, and performance benchmarking.
• Contribute to forecasting, territory sizing, and resource allocation efforts.

What We Do

Essential Pharma is a global pharmaceutical company working to make a difference for patients in niche populations.

Everything at Essential Pharma is driven by the fact that every patient matters. We are focussed on developing and delivering medicines for patients in small, underserved or rare disease populations. Our team of 70+ people has an entrepreneurial spirit, challenging convention and working creatively to deliver results. Our headquarters are in Surrey, UK, and we have offices in Malta, France, Spain and Switzerland.

We are an international business, with a growing product portfolio that reaches patients in approximately 70 countries. We cover multiple therapy areas with a particular focus on rare disease, CNS, ophthalmology and gastroenterology. Our first development‑stage asset is an anti‑GD2 antibody for the treatment of high‑risk neuroblastoma. We have a proven track record of acquiring, investing in and commercialising treatments.

What You Will Bring

Qualifications

• Degree in Business, Statistics, Mathematics, Economics, Life Sciences, or a related discipline

Experience

• 3+ years’ experience in Sales Operations, SFE, Commercial Analytics or similar roles in the pharmaceutical industry
• CRM system experience (Veeva/Salesforce) preferred
• Knowledge of Power BI, Tableau, or equivalent data visualization tools
• ABPI or pharma‑related certification advantageous
• Proficient in CRM analytics and territory management
• Demonstrated understanding of sales incentive schemes and field KPIs
• Previous experience manipulating and interpreting pharma sales data (e.g., IQVIA)
• Strong business acumen and experience in data storytelling for commercial stakeholders
• Familiarity with call planning, segmentation, and targeting strategies

Core Competencies

• Strong analytical and quantitative skills
• Ability to synthesize complex data into simple business insights
• High level of proficiency with Excel, Power BI, and CRM systems
• Effective communicator and able to present complex data in business‑friendly formats
• Self‑starter with excellent organizational and time management skills
• Results‑oriented, adaptable, and comfortable working in fast‑paced environments
• Demonstrates integrity and strong ethical standards
• Team player with strong collaboration skills and growth mindset.

What We Offer

• We understand that productivity requires balance, so we offer office‑based contracts and allow flexibility on locations of work when required and appropriate. This can be different for each department so please have that conversation at interview
• £150 towards your home office
• Pension – you contribute 5% and we offer 5%.
• Life Insurance – lump sum (tax free) death benefit of 4 x basic salary.
• Enhanced family leave
• 25 days annual leave
• Discretionary annual performance bonus

What To Expect

• At Essential Pharma, every colleague matters: we want every member of the team to thrive and grow during their time with us
• Right from the interview stage, we encourage candidates to ask us questions, voice opinions and be curious
• This is a dynamic, fast‑paced working environment. We expect individuals to be responsible and accountable, while understanding the importance of collaborating with colleagues to fuel success
• We pride ourselves on our inclusive culture, based on the belief that everyone brings unique strengths and perspectives
• We have an unwavering dedication to employee growth and development

Seniority Level

Associate

Employment Type

Full‑time

Job Function

Analyst

Industries

Pharmaceutical Manufacturing