Sales and Marketing Director

Pavegen Systems Ltd; United Kingdom; On-site; GBP 100,000 - 125,000; Full time

Job summary

A pioneering clean-tech company is seeking a Sales and Marketing Director to drive revenue growth and lead their commercial strategy. The ideal candidate will possess over 10 years of experience in sales and marketing, with a proven track record managing teams. This role offers a hybrid working environment and the opportunity for equity participation. Join us in shaping the future of renewable energy and innovation.

Benefits

Competitive base salary plus performance bonus

Equity participation for the right candidate

Opportunity to work with major global brands

Qualifications

• 10+ years of experience in sales and marketing, business development, or commercial leadership, with at least 5 years managing a sales team.
• Proven success driving growth in fast-moving technology or sustainability-focused environments.

Responsibilities

• Lead and mentor a growing sales and marketing team.
• Design and execute the commercial strategy across various markets.
• Integrate the latest AI tools to drive lead generation.

Skills

Sales and marketing experience

CRM proficiency

Leadership and team building

Excellent communication skills

Networking skills

Tools

HubSpot

AI tools and automation

Job description

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Sales and Marketing Director

Powering the future, one step at a time

Pavegen is a pioneering clean‑tech company that converts footsteps into renewable electricity and data. Our award‑winning technology brings together sustainability, innovation, and human interaction, turning movement into meaning. Pavegen produces off‑grid power for LED lighting and also powers play using the energy of people. We’ve powered smart cities across 45 countries with some of the world’s most recognized brands, cities, and events including Adidas, Google, airports, schools, and smart cities across the globe.

Our key markets are the USA, Middle East and South East Asia with the world’s top energy, automotive, and consumer brands.

With hundreds of millions of footsteps already captured, we’re now ready to take our next big stride, and we’re looking for a Sales and Marketing Director to lead the charge.

The Mission

As Sales and Marketing Director, you’ll own and evolve the full commercial function: driving revenue growth, building our marketing funnel to deliver high‑quality SQLs, optimizing our HubSpot‑driven sales engine, and scaling our presence across international markets.

You’ll combine strategic thinking with executional precision, using data, creativity, and emerging AI tools to position Pavegen as the category leader in human‑powered energy and data experiences.

This role is ideal for an ambitious commercial leader with a proven record of delivery and leadership, ready to move toward a future CEO‑level path.

What You’ll Do

• Head of sales role with oversight and strategic direction across the marketing function with a head of marketing reporting into you.
• Lead, mentor, and inspire a growing sales and marketing team, creating a culture of accountability, innovation and business development.
• Design and execute the commercial strategy across B2B, smart city, government, and brand experience markets.
• Build outbound sales channels and standardize our go‑to‑market approach to complement strong inbound demand.
• Manage a sales team of six people.
• Integrate the latest AI tools and digital platforms to drive lead generation, CRM precision, and data‑led decision‑making.
• Develop strategic partnerships that expand Pavegen’s global footprint.
• Work closely with the marketing team to deliver qualified leads through a joined‑up sales and marketing engine.
• Represent Pavegen externally in boardrooms, on stage, and across global networks as a confident, credible voice for innovation and sustainability.
• Report directly to the CEO and contribute to high‑level business strategy and future fundraising efforts.

What We’re Looking For

Required

• 10+ years of experience in sales and marketing, business development, or commercial leadership, with at least 5 years managing a sales team.
• At least 5 years running a sales and marketing function against KPIs.
• Proven success driving growth in fast‑moving technology or sustainability‑focused environments.
• Skilled in CRM and digital sales ecosystems, using data as the backbone of your process.
• Proficiency with AI tools and automation for prospecting, outreach, and performance optimisation.
• A track record of building strong teams and hitting ambitious targets.
• Excellent communication and presentation skills, confident engaging senior corporate and government stakeholders.
• A natural networker and thought leader with a strong, authentic LinkedIn presence.
• Ambition to grow into a future CEO or company leader role.

Preferred

• Experience scaling early‑stage or mission‑driven tech companies.
• Understanding of sustainability, smart cities, or experiential technology sectors.
• Comfortable working in both creative and analytical contexts, from growth strategy to storytelling.

Only apply if

• You must have the ability to work in the UK without a visa.
• You must be able to be in our London office a minimum 3 days a week.
• Be prepared for international travel.
• You want to be part of a fast‑growth global business with the aspiration to exit within the next 2‑3 years, equity for the right candidate.
• You have a minimum of 10+ years experience in sales.
• You are a natural sales person and love networking and building your brand.

Why Join Pavegen

You’ll be joining a mission‑driven, globally recognized clean‑tech company at a pivotal scale‑up moment. You’ll have the freedom to shape how we commercialise our technology, influence our future direction, and lead a passionate team driving real‑world impact.

We offer

• Competitive base salary plus performance bonus
• Equity participation for the right candidate
• Hybrid working environment (minimum three days a week in our London HQ)
• Opportunity to work with major global brands and government partners
• A pathway to executive leadership in a purpose‑led business

How to Apply

If you’re ready to lead, hungry to prove yourself, and passionate about building something that changes how people power the world, we’d love to hear from you.

Send your CV and a short note or video on why you’re the future of Pavegen to [e-mail].

Pavegen celebrates diversity and welcomes applicants from all backgrounds. We’re committed to building an inclusive workplace where everyone can thrive.

Seniority level

Director

Employment type

Contract

Job function

Sales and Business Development